Our Philosophy

The world is getting smaller and busier every day. The average western consumer sees more than 3,000 marketing messages a day. How can you possibly compete for people's attention in such a crowded environment? Easy. Don't.

What's the big idea? Simple. You're wasting your money and everyone's time unless you focus your marketing on people who want to hear from you.

If you can talk just to those who want to hear your message - who want to pay attention - you can achieve amazing results on a fraction of the budget of mass marketing.

"Nice idea" we hear you say - but how do I actually make this happen? That's what we thought, and that's what Sign-Up.to is all about - giving you the tools to make Permission Marketing a reality. We looked around, couldn't find anything that did what we wanted, so we set out to build the best possible solution. Our aim is to provide everything you need to identify and build relationships with the people that want to hear from you.

In order to make Permission Marketing really work though, you have to put the consumer in control - they determine what they're interested in and when they want to hear from you, and they need to know that their privacy is respected.

That's why every person who subscribes to receive information from a client using our systems can view and update all of their subscriptions and personal details from a single, secure page - putting them in control. Through this and a number of other initiatives, Sign-Up.to is building a 'Brand of Trust' to help make e-marketing work for everyone.

See how Permission Marketing can work for you - you can try us out completely free!