Select an industry so you can compare your statistics
Setting your industry within your account allows you to anonymously compare your email statistics to averages within your industry. This is a handy way to benchmark your campaign performance.
If you haven’t set your industry yet, you’ll see an industry box on the right hand side of the Dashboard. To select your industry, click the drop down box. Our industry categories are intentionally broad so that there is a large pool of data to compare your results with, so pick the closest match.
If you refresh the page, this box will disappear and under the ‘Your averages’ section in the overview tab you’ll see your industry averages.
You now have the ability to compare your statistics to others in your industry. If you wish to change your industry later you can do this from the ‘Account Details’ area under the ‘Account’ tab.