It’s important to preview your email marketing campaigns as an email, before they’re sent to your subscribers, to allow for proof reading and internal feedback before the campaign is finalised.

Email clients render HTML differently to web browsers, this means that things may differ between what you see on screen when designing your campaign and how it’s displayed in recipient’s inboxes, so sending a preview to your email address is crucial to make sure your campaign appears as expected.

Different email clients also display things slightly differently, our ‘Campaign Designer’ tool takes this into account but if you have coded your own email you may want to test in multiple email clients to make sure things work as you expect. Litmusapp is an excellent tool for this.

1. Firstly, in Create click the campaign name and the column to the right will expand.
2. Here, if you click the image of your email it’ll open in a new browser.
3. Also, in the same section, you can email yourself a preview. To do this enter the email address and select if you’d like to send yourself a multi-part, HTML or plain text preview. Then click send.
4. Don’t forget you can also preview your email while creating it, by clicking the preview button in the top right hand corner of the screen. 
5. This brings up a smaller window where you can enter your email address, sending it straight to your inbox.

Posted on 5 February, 2012 at 3:00 pm.

Written by Leanne Beale