Use personalisation in the subject line
Personalisation is a great way of making your emails more personal and within your Sign-Up.to account you can include personalisation in both the email body and the subject line.
First, click Create.
Click Options next to the email you’d like to amend – more options will appear on the right. Click Edit here.
Once the email has loaded, click the save button in the top right hand corner of the page.
A smaller window will now appear and here you can amend the subject line. In order to add personalisation you’ll need to add the following coding: 
If you’d like to see more personalisation fields that can be used check out our handy guide on data formatting.
Next, click save and exit.
It’s important to check your email before sending it to your subscribers, so we recommend previewing your campaign to your inbox.