Set up an email autoresponder
An autoresponder is an automated sequence of emails sent to subscribers at set intervals after they subscribe to a list. This could be a sequence of tips, information on different products or perhaps a series of offers designed to encourage conversions. Unlike normal campaigns autoresponders are sent based on the time someone subscribes to the list, so each subscriber will receive the emails in sequence regardless of when they join the list.
Email responders are created in the same way that you would create an email campaign. You can create an email, to use as a responder, in all three editor modes.
Once an email has been created the next step is to assign the responder(s) you’ve created to the subscriber list. The responder can be assigned to more than one subscriber list. So here, go to Collect. Now click Options on the list you would like to add the responder to. A small window will appear, here click ‘Add email responder’.
This will take you to a new page where you can name your autoresponder and select the responder email you’ve created. Below this, you can select the time frame in which the responder is sent to the new subscriber. This can be up to 365 day after the person has subscribed. You can also select if the responder is only sent on week days.
Once you’re happy with the details, click save. A message will appear telling you the responder has been set up successfully. If you want to send a sequence of messages simply repeat this process for each message.
Now, if you click the arrow next to the subscriber list, the list will expand and shaded in brown you will see the responder you’ve created.
Whenever a new subscriber joins the list (for example through a data capture form) the sequence will start and they’ll be sent your emails according to the schedule you’ve selected.