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The Privacy and Electronic Communications (EC Directive) Regulations 2003 came into force in the UK on 11th December 2003.
This legislation affects anyone using email or SMS marketing; there are several key points which you must observe in order to avoid being liable for a hefty fine.
Those who fail to follow these regulations face prosecution and could be fined up to £5,000 in a Magistrates Court or an unlimited fine if the prosecution is pursued in the Crown Court.
In late 2009 the Information Commissioner's Office was granted to ability to impose fines of up to £500,000 for serious breaches of the data protection principles.
The Information
Commissioner
Responsible for enforcing the electronic communications regulations in the
UK.
Sign-Up.to provides a range of tools and services to help ensure your campaigns are compliant with UK marketing laws. For a free trial click here.