New research has shown that email marketing remains one of the top ways a company can communicate with customers.
Click-through rates are the most important metric
Click-through rates are the most important metric to professionals within email marketing, a new study has suggested.
Email marketing designs should be kept simple
Email marketers have advised on the benefits of using simple designs within their campaigns.
Email marketing campaigns must be “well-planned” to succeed
Email is a successful and inexpensive marketing tool, but only if used correctly, an expert has suggested.
Pros and cons of marketing strategies unveiled
Email marketing experts have outlined three main types of communication and the benefits that each offer.
Social media and mobile changing the way we shop
Consumers are increasingly turning to social media to get their friend’s opinions before making a purchase.
Offering rewards is useful for gaining email subscribers
Offering rewards is a great method of getting consumers to opt-in to email marketing campaigns, an industry expert has claimed.
Email marketing is the best driver of mobile e-commerce
Email marketing is a bigger driver of mobile internet commerce than SMS or social media.
Benchmarking report provides interesting results
A new benchmarking report has been published, informing businesses of how they could improve email marketing strategies.
Mobile marketing could supercede all other platforms
Mobile marketing has the power to change all marketing and even supercede other technologies as the preferred platform for this kind of activity, suggests a new report.