The majority of mobile phone users have no problem sharing their location with marketers in exchange more relevant SMS marketing, a new poll shows.

A survey by media company JiWire indicated that 69 per cent of users were willing to share their location in order to receive location-based deals and reviews.

It also revealed that 92 per cent of respondents have invested in at least one local deal a month, indicating that Brits are becoming more receptive to mobile marketing campaigns than ever before.

Reacting to the results via marketwire.com, JiWire senior vice president David Staas claimed that the sky appeared to be the limit for businesses utilising SMS marketing.

He said: “The mobile revolution continues to evolve and we are seeing much higher adoption of mobile devices, services and offerings than ever before.

“Location is clearly a key driver of mobile commerce, whether it’s for finding local deals or engaging with major brands through location media. The early data suggests that this will be a major trend this coming holiday season.”

According to The Drum, Brits are most keen to use their smartphones to access locally-based customer reviews of products before they make the decision to purchase.

The poll suggests that they prefer to hear about local deals and offers via email marketing.