Email and social media are “mutually beneficial”

More marketing experts have promoted the benefits of integrating social media and email marketing campaigns.

With social media allowing businesses to reach many new prospective customers and email still the preferred method for online marketing, numerous analysts have claimed that integrating campaigns will bring together the best from both platforms.

The most recent expert to make this claim is Greg Brown, a chief revenue officer and social media specialist. He told btobonline.com that email and social media both share an ability to “lift” other marketing channels.

By combining campaigns, he claims, companies can encourage people to spread the word about their business; forwarding the company’s URL onto their friends, relatives and other contacts. Doing this can mean one email finds itself replicated many times by the recipients.

This is also true of social networks, Brown adds; explaining: “Social surveys are another effective way to build your email database.”

By offering such “hooks” as free samples in exchange for contact details, businesses can establish databases of email addresses in the thousands – with many of these going straight to the users’ inboxes.

“Integrating social amplifies the impact of any email marketing campaign,” Brown told marketingpowerful.com. 

“…Those marketers taking a creative and engaging approach to social – with an intent to build on their powerful email marketing assets – will be the ones who pull ahead of the social pack.”