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Email and social media are “mutually beneficial”

More marketing experts have promoted the benefits of integrating social media and email marketing campaigns.

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Email marketing more effective during middle of the week

Businesses using email marketing services are better off sending messages during the middle of the week, according to new research.

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Email and SEO top B2B spend

Email marketing and search engine optimisation are topping the list of tactics for B2B marketers to entice new clients.

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Rich mobile advertising up to eight times more effective

Rich-media mobile advertising can help customers remember a brand more-so than static banner advertising, a study has found.

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Mobile phone users happy to share location with marketers

The majority of mobile phone users have no problem sharing their location with marketers in exchange more relevant SMS marketing, a new poll shows.

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Marketing emails should use natural language

Email marketers should use natural language within their content, an industry expert has claimed.

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Popularity of smartphones continues to rise

Smartphones have become more popular than ever, with one-third of Britons now owning an iPhone, a Blackberry or another similar model.

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Birmingham businesses embrace social media most

Nearly half of Birmingham companies are using social media marketing services to tender new business, according to research.

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Integrating email and social media proves a difficult task for some

Despite advice to marketers to integrate their email and social media campaigns, it seems that some are struggling.

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Choose words carefully, expert says

An industry expert is urging online marketers to choose their words wisely; when it comes to launching an email campaign, success is all in the eyes of the beholder.

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