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Email marketing news
Email and social media are “mutually beneficial”
More marketing experts have promoted the benefits of integrating social media and email marketing campaigns.
Email and social media are “mutually beneficial”
Email marketing more effective during middle of the week
Businesses using email marketing services are better off sending messages during the middle of the week, according to new research.
Email marketing more effective during middle of the week
Email and SEO top B2B spend
Email marketing and search engine optimisation are topping the list of tactics for B2B marketers to entice new clients.
Email and SEO top B2B spend
Rich mobile advertising up to eight times more effective
Rich-media mobile advertising can help customers remember a brand more-so than static banner advertising, a study has found.
Rich mobile advertising up to eight times more effective
Mobile phone users happy to share location with marketers
The majority of mobile phone users have no problem sharing their location with marketers in exchange more relevant SMS marketing, a new poll shows.
Mobile phone users happy to share location with marketers
Marketing emails should use natural language
Email marketers should use natural language within their content, an industry expert has claimed.
Marketing emails should use natural language
Popularity of smartphones continues to rise
Smartphones have become more popular than ever, with one-third of Britons now owning an iPhone, a Blackberry or another similar model.
Popularity of smartphones continues to rise
Birmingham businesses embrace social media most
Nearly half of Birmingham companies are using social media marketing services to tender new business, according to research.
Birmingham businesses embrace social media most
Integrating email and social media proves a difficult task for some
Despite advice to marketers to integrate their email and social media campaigns, it seems that some are struggling.
Integrating email and social media proves a difficult task for some
Choose words carefully, expert says
An industry expert is urging online marketers to choose their words wisely; when it comes to launching an email campaign, success is all in the eyes of the beholder.
Choose words carefully, expert says