The key to successfully reaching consumers through mobile marketing is getting permission, marketing research from the Internet Advertising Bureau (IBA UK) and the Direct Marketing Association (DMA) has shown.
Author Archives: matt-mcneill
Formatting mobile numbers for importing
How to format mobile numbers correctly for importing into lists in Sign-Up.to
Building a powerful email mailing list
Building an email mailing list is easy. Building a powerful list is more difficult, but it’s what ultimately separates the successful email marketer from the spammer.
Coding email templates for Campaign Designer
How to code HTML email templates to take advantage of the features of the email Campaign Designer tool.
The 2010 email marketing benchmark report
The 2010 version of our UK email marketing benchmark report analyses over 200 million email campaigns to identify average campaign performance for more than 20 industry sectors.
Businesses told to improve email marketing
Consumers are urging businesses to improve their email marketing techniques, a new survey shows.
The Coffee Break Guide to Email Marketing
Download our free PDF guide to Email Marketing – the key things you need to know, in a compact format you can read in a Coffee Break!
API setup instructions
How to set up API access to your Sign-Up.to account
Goal Tracking API
The Goal Tracking API enables you to track purchases and actions on your website which originated from an email campaign back to individual recipients.
Subscriber Notifications API
The Subscriber Notifications API informs you of subscriber actions such as email views and link clicks.