Using analytics to measure your email marketing gives you a fantastic opportunity to learn about your customers and improve your communications. However, to get the most from analytics you need to understand the real meaning of certain key terms and how they are calculated.
In this free 13 page ebook we look at how email marketing analytics are captured, what statistics you’ll see, what they mean, why they matter and how you can put all of this data to use to make your marketing even more effective.
You’ll learn about the real benefits you can get from putting email analytics to use, including:
- Identifying your best prospects to prioritise your sales efforts
- Finding the optimum time to send your campaigns for maximum results
- Fine-tuning your subject lines to boost your open rates
- How to use averages to benchmark your campaigns
- Maximising sales by studying goal data
The guide was fantastic and provided me with some excellent pointers on how to maximise tour monthly e-newsletter. In order to fund our work we allow companies to sponsor web banners so knowing our users habits and interactions will enable us to make the idea of sponsorship more appealing.
keep up the great work!
[...] 2-way communication, so make sure it’s easy for people to send you feedback. Couple this with your email marketing analytics to help you learn what you can do to build stronger relationships with your [...]
[...] As well as open, click-through and unsubscribe rates we take a look at deeper measures of engagement, including click-to-open and unsubscription-to-open (if you’re unsure on these terms, you should also check out our guide to email analytics. [...]