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Email, Mobile & Social Marketing Articles

The complete guide to email marketing analytics

Download our free 13 page eBook on email analytics to find out how email marketing analytics are captured, what statistics you'll see, what they mean and how you can put all of this data to use to make your marketing even more effective.
The complete guide to email marketing analytics

Building a powerful email mailing list

Building an email mailing list is easy. Building a powerful list is more difficult, but it’s what ultimately separates the successful email marketer from the spammer.
Building a powerful email mailing list

The Coffee Break Guide to Email Marketing

Download our free PDF guide to Email Marketing - the key things you need to know, in a compact format you can read in a Coffee Break!
The Coffee Break Guide to Email Marketing

Building your opt-in email mailing lists

How do you grow your mailing list? Where do you start? We're asked these questions all the time, so here are our top do's and don'ts for building your lists.
Building your opt-in email mailing lists

UK email & SMS mobile marketing law

An overview of the key laws affecting email marketeers in the UK
UK email & SMS mobile marketing law

A quick introduction to Sender ID and SPF

A quick introduction to the email authentication technologies known as Sender ID and SPF
A quick introduction to Sender ID and SPF

Understanding email statistics

One of the key benefits of Email Marketing is its accountability. However, understanding what key statistics actually mean and how the affect your business is crucial - here's a quick guide to the key statistics you need to know.
Understanding email statistics

Using email newsletters for business to business marketing

If you're a Business to Business marketer then email newsletters may well be an ideal permission marketing channel for you. They're cost effective to implement and provide a strong, measurable Return on Investment (ROI).
Using email newsletters for business to business marketing

Using your blog to build your email mailing lists

How you can use your blog to build your email mailing lists, either using our free Wordpress mailing list plugin or by creating your own subscription form.
Using your blog to build your email mailing lists