Marketing, particularly email marketing, is ultimately a case of proposing a bargain to the right people in the right way to get as many transactions as possible. We’ve talked about targeting the right people in a few other posts, so...
Email marketing & marketing automation
When’s the perfect time to email your contacts? There are a lot of ways to answer that question and certainly ways you can optimise your results, but the heart of the matter is that there are so many external factors...
Email marketing works! The Direct Marketing Association estimates that for every £1 spent on permission-based email £40 of revenue is generated. That's pretty cool if you ask us.
Great return on investment doesn't just happen though. You need the right strategy and the right tools. We're here to help.
We've spent the last 10 years building a great email marketing platform that takes care of all the tricky bits behind the scenes. You don't have to worry about the technology, so you can focus on the marketing. Whether you're talking to 500 people or 5 million, we've got you covered.
Create beautiful emails, easily
When we created our email tools we were driven by the fact that what was available already was just too difficult to use, or far too limited in capability.
Existing tools were made for people who knew how to add display:block to an image in order to get it to align correctly in Hotmail. No-one should need to know that just to create an email newsletter.
So we set out to build the best email design tools available, ones that would allow anyone to create a great email without having to care about the technicalities. We think you'll like the results.Read more about our email design tools
Free Inbox Testing
When you're sending out an email to a lot of people, you want to make sure it looks just right. Before our email design tools came along, that could be a pain.
Even now, if you're creating your own HTML emails, or you just want to be sure that everything is perfect, testing how your email appears in every different email client is frustratingly time consuming.
That's why we baked Inbox Testing right into Sign-Up.to - so you can see real live screenshots of exactly how your email campaign looks in different clients. What's more, we give all our monthly plan clients free test credits every month.Read more about email Inbox Testing
Go social! Use social media to enhance your emails
Social media and email were born to be together. They're like Romeo and Juliet, only with Go social the story has a happy ending.
Go social makes it simple to grow your social followers on Facebook, LinkedIn and Twitter. It also lets readers easily share your content with their networks, helping your message reach even more people.Read more about sharing content
You have better things to do than be monitoring your email results all the time, so let Marketing Automation do the hard work for you.
You simply tell us what to look out for (for example, when it gets to 7 days before someone's birthday, or when a subscriber clicks a link in a certain campaign) and what to do when that happens (send a specific email, notify your sales team etc.)
Once you've set up your rules, our Marketing Automation robot (OK, it's not an actual robot, but that would be cool) looks out for them constantly, so you don't have to.Read more about Marketing Automation
Split testing - easily test up to five variations at once
Ever wondered if making a change to your email content or subject line will improve your results or make them worse? With split testing you can know for sure.
Test up to five different email variations at once to segments of your audience and we'll tell you which performed best. We can even send the winner out to the remaining subscribers automatically.How does split testing work
Amazing email analytics
Once you send out an email campaign with Sign-Up.to you'll have access to real-time analytics for that campaign. These let you see exactly how it's performing and how your readers are interacting with it.
The real power of these reports is that they let you continually improve your email marketing, by seeing what's working and what's not. They also let you identify different customer preferences, so you can make future emails more specific to different customers.
We provide a whole host of different reports to help you extract the most useful, actionable information from your statistics. If you like the idea of putting your email analytics to good use, you'll probably enjoy our free guide to email analytics.How can email analysis help your campaign performance
Dynamic content - completely customised emails
Our dynamic content system allows emails to be personalised for each recipient, based on rules that you set up.
This isn't your typical "insert name here" personalisation. This is "this person has told us they're vegeterian so show them the mushroom risotto, not the photo of a rare steak". Mmm... steak.Why use dynamic content
Advanced delivery - getting you to the inbox
You've created a great email, spent time getting the wording just right, creating a perfect call to action and an eye catching design. Now it's time to send.
This is where a lot of email marketing campaigns fall down - sending to the wrong people, at the wrong time; or worse still, never getting to the inbox thanks to poor delivery.
Fortunately with Sign-Up.to you've got a lot of tools at your disposal to make sure your email gets to the inbox and gets read.More about advanced email delivery
Free email templates
All Sign-Up.to accounts come with over 50 free email templates, which you can easily customise with our easy to use email creation tools.
You can also create your own templates or have us design one for you if you'd prefer something completely unique. Our email templates are designed to work perfectly in all major email clients.Have a look at some of our free templates
Easy list management
Let's face it, managing your data can be a chore, particularly if you have more than a few different mailing lists.
That's why we make things as easy as possible and get rid of a lot of the common problems with mailing list management. We like easy.
Manage unlimited mailing lists, organise your data into folders and store as many custom fields as you need.
We automatically recognise the same subscriber on different lists and intelligently match up the data you store.How can Sign-Up.to help you manage your data
Unsubscription and bounce management
We automatically add unsubscription links to your emails and ensure all requests are immediately honoured. This keeps your lists clean, your subscribers happy and ensures you're compliant with international email laws.
Email addresses change, sometimes emails get rejected. Either way, this means bounces happen. We catch and process these automatically to keep your lists clean.
We differentiate between hard (permanent) and soft (temporary) bounces and then process appropriately. When it's clear an email address is no longer used, we mark it as suspended and don't email it again.More about bounce management
Email Marketing Resources
How do you compare? Check out the latest email marketing benchmark report
Fix your HTML emails
Mally is our free HTML email code validator and fixer. Let him fix your emails for you.
Custom email designs
Looking for something custom' Our design team can create the perfect email template for you. View some examples of our email designs here.