Email marketing - great results made easy

Free inbox testing

When you're sending out an email to a lot of people, you want to make sure it looks just right. Before our Campaign Designer tools came along, that could be a pain.

Even now, if you're creating your own HTML emails, or you just want to be ultra-sure that everything is perfect, testing how your email appears in every different email client is frustratingly time consuming.

That's why we baked inbox testing right into Sign-Up.to - so you can see real live screenshots of exactly how your email campaign looks in different clients. What's more, we give all our monthly plan clients free test credits every month.

Go social - use social media to enhance your emails

Social media and email were born to be together. They're like Romeo and Juliet, only with Go Social, the story has a happy ending.

Go Social makes it simple to grow your social followers on Facebook, LinkedIn and Twitter and lets readers easily share your content with their networks, helping your message reach even more people.

Autoresponders

With our email autoresponders you can set up sequences of messages to be sent to subscribers at pre-determined intervals after they sign up to a list.

Perfect for when you need to maintain contact over a period of time or drip-feed information to your subscribers. Simply set up your autoresponder sequence and leave it to it - no need to repeatedly schedule emails to each new subscriber and no danger of forgetting to send that follow-up email to someone (not that you'd ever do that, of course).

Marketing automation

You have better things to do than be monitoring your email results all the time, so let Marketing Automation do the hard work for you.

You simply tell us what to look out for (for example, when it gets to 7 days before someone's birthday, or when a subscriber clicks a link in a certain campaign) and what to do when that happens (send a specific email, notify your sales team etc.)

Once you've set up your rules, our Marketing Automation robot (OK, it's not an actual robot, but that would be cool) looks out for them constantly, so you don't have to.

Split-testing - easily test up to 5 variations at once

Ever wondered if making a change to your email content or subject line will improve your results, or make them worse? With split-testing you can know for sure.

Test up to 5 different email variations at once to segments of your audience and we'll tell you which performed best - we can even send the winner out to the remaining subscribers automatically.

Amazing email analytics

Once you send out an email campaign with Sign-Up.to you'll have access to real-time analytics for that campaign. These let you see exactly how it's performing and how your readers are interacting with it.

The real power of these reports is that they let you continually improve your email marketing, by seeing what's working and what's not; they also let you identify different customer preferences, so you can make future emails more specific to different customers.

If you like the idea of putting your email analytics to good use, you'll probably enjoy our free guide to email analytics.

We provide a whole host of different reports to help you extract the most useful, actionable information from your statistics.

Dynamic content - completely customised emails

Our dynamic content system allows emails to be personalised for each receipient, based on rules that you set up.

This isn't your typical 'Insert name here' personalisation; this is 'this person has told us they're vegeterian so show them the mushroom risotto, not the photo of a rare steak'.
Mmm... steak.

Advanced delivery - Getting you to the inbox

You've created a great email, spent time getting the wording just right, creating a perfect call to action and an eye catching design. Now it's time to send.

This is where a lot of email marketing campaigns fall down - sending to the wrong people, at the wrong time; or worse still, never getting to the inbox thanks to poor delivery.

Fortunately with Sign-Up.to you've got a lot of tools at your disposal to make sure your email gets to the inbox and gets read.

Free email templates

All Sign-Up.to accounts come with over 50 free email templates, which you can easily customise with our easy to use email creation tools.

You can also create your own templates, or have us design one for you if you'd prefer something completely unique.

Our email templates are designed to work perfectly in all major email clients.

Easy list management

Lets face it, managing your data can be a chore, particularly if you have more than a few different mailing lists.

That's why we make things as easy as possible and get rid of a lot of the common problems with mailing list management. We like easy.

Manage unlimited mailing lists, organise your data into folders and store as many custom fields as you need.

We automatically recognise the same subscriber on different lists and intelligently match up the data you store.

Unsubscription & bounce management

Bounces

Email addresses change, sometimes emails get rejected. Either way, this means bounces happen. We catch and process these automatically, to keep your lists clean.

We differentiate between hard (permanent) and soft (temporary) bounces and then process appropriately. When it's clear an email address is no longer used, we mark it as suspended, and don't email it again.

Unsubscriptions

We automatically add unsubscription links to your emails, and ensure all requests are immediately honoured, to keep your lists clean, your subscribers happy and ensure you're compliant with international email laws.

Salesforce integration

Sign-Up.to now offers Salesforce Integration to Salesforce Users with API access enabled on their Salesforce accounts. If you're not sure that you have this, check with your company's Salesforce Administrator, or with your Salesforce Account Manager.

Our Salesforce integration makes things easier by:

• Allowing speedy import of your Salesforce contacts into Sign-Up.to
• Updating contact history when Salesforce contacts are included in your email and SMS campaigns sent using Sign-Up.to
• Automatically create campaigns in Salesforce so you can monitor email and SMS campaign performance from within Salesforce, and see how these impact your bottom line.

Instructions on how to get started with your Salesforce integration