Download as PDF
UK Tel: 0845 644 4184
Email: solutions@sign-up.to
© 2012 Sign-Up Technologies Ltd.
Raw data
Here's the raw aggregate data used to generate the graphs used in our benchmark reports. All of these figures have been calculated using our defined methodology and results were collected for campaigns sent between 1st January and 30th June 2010.
| Opens | Clicks | Unsubs | Click to Open | Open to Unsub | |
|---|---|---|---|---|---|
| B2B Sales | 22.19% | 2.30% | 0.25% | 10.36% | 1.13% |
| B2B Services | 15.30% | 2.61% | 0.47% | 17.04% | 3.10% |
| B2C Retail | 19.40% | 4.80% | 0.24% | 24.74% | 1.26% |
| Charity | 21.96% | 2.80% | 0.40% | 12.73% | 1.83% |
| Education/Training | 15.08% | 1.50% | 0.39% | 9.93% | 2.58% |
| Events | 11.60% | 0.69% | 0.29% | 5.93% | 2.53% |
| Fashion | 12.90% | 1.59% | 0.50% | 12.35% | 3.90% |
| Finance/Insurance | 19.28% | 2.28% | 0.22% | 11.84% | 1.12% |
| Government | 35.60% | 9.08% | 0.10% | 25.51% | 0.29% |
| Health/Beauty | 22.07% | 4.30% | 0.32% | 19.50% | 1.47% |
| HR/Recruitment | 18.55% | 0.65% | 0.22% | 3.51% | 1.21% |
| Industrial/Manufacturing | 19.88% | 3.35% | 0.34% | 16.87% | 1.69% |
| IT | 11.68% | 0.88% | 0.62% | 7.50% | 5.33% |
| Legal/Accounting | 21.46% | 2.36% | 0.28% | 10.98% | 1.32% |
| Music | 21.32% | 4.70% | 0.19% | 22.05% | 0.88% |
| New Media | 21.15% | 6.68% | 0.44% | 31.60% | 2.06% |
| PR | 19.77% | 1.51% | 0.10% | 7.62% | 0.49% |
| Property | 9.58% | 0.88% | 0.14% | 9.23% | 1.51% |
| Publishing | 16.26% | 3.97% | 0.07% | 24.40% | 0.43% |
| Restaurants | 25.50% | 6.14% | 0.25% | 24.08% | 0.99% |
| Sales/Marketing | 20.03% | 1.68% | 0.30% | 8.37% | 1.51% |
| Sport/Leisure | 16.46% | 3.07% | 0.12% | 18.62% | 0.75% |
| Travel | 16.07% | 2.64% | 0.11% | 16.43% | 0.71% |