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© Sign-Up Technologies Ltd. 2010
- 2010 Benchmarks
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Download as PDF - Click & open rates
- Engagement
- Loyalty
- Open rates
- Click-through rates
- Unsubscription rates
- Data table
- Definitions
- 2009 Report
The 2010 Email Marketing Benchmark Report
Wondering how well your email campaigns are doing compared to your peers? Want to know who gets the best results from their email marketing? Then you're in the right place!
This report is the result of an analysis of over 200 million email marketing messages sent through the Sign-Up.to email marketing platform in the 6 months from 1st January - 30th June 2010.
These email campaigns are from small-medium sized UK organisations and have been sent to UK recipients. All of these messages were permission-based and sent to opted-in lists (never to 3rd party or purchased lists).
The 23 industry sectors listed here have been self-selected by the sending organisations. For clarity we've also detailed our calculation methods and definitions of terms.
We hope you find this report interesting and useful. As with any averages they’re a useful starting point for analysing and benchmarking your own performance, but as we comment on throughout, there are many individual factors which influence different campaigns and which factors you should use to judge your success.
You can download a printable PDF copy of the report here or use the links on the left to explore the data and our commentary.
Overall email marketing averages:
Disregarding sectors, the overall averages for the first half of 2010 were:
- Open rate: 17.98%
- Click-through rate: 3.56%
- Unsubscription rate: 0.20%
These are very broad averages though, for more meaningful results let's take a look at how the figures compare across different industries, starting with a comparison of click-through and open rates.