Toshiba Information Systems (UK) Ltd - Email Marketing Case Study

Sign-Up.to helped Toshiba Information Systems - Mobile Communications Division increase their open and click through rates to above the industry average and boost traffic to their website.

"We didn't have an email marketing method for the mobile phone division before we found Sign-Up.to and I was looking for a simple email marketing system that was straight forward to use and that would aid in the tracking and analysis of the emails as well." Says Marketing Executive Trudy.

"We chose Sign-Up.to as it was flexible, simple to use, support is available and the price was reasonable."

Sign-Up.to designed and developed bespoke Toshiba email templates for their product communications, which enable the company to communicate new products and software updates to their customers in a branded style that they will easily recognise.

"The simple to use email templates make the whole process of sending communications very efficient. The whole process is simple from beginning to end - from uploading contacts, to preparing the email itself, sending and post analysis" says Trudy.

Trudy also makes use of the Sign-Up.to campaign analysis tools, which make it easy for her to plan future campaigns in a more targeted and efficient way.

Says Trudy "A clear and concise picture of every aspect of the campaign can be found at a touch of a button. There is no searching for figures or trying to add anything up ourselves. What I like the most is that everything is presented in a very clear and visual way without the need to search through or read lots of text."

Trudy works in Marketing for the Mobile communication division of Toshiba Information Systems (UK) Ltd where they promote mobile phone devices.

Visit Toshiba Information Systems (opens in new window)