Skillboosters - Email Marketing Case Study

The BDP Media Group comprises a number of specialist, integrated communications companies that create innovative and effective communication and learning solutions for public and private sector organisations.  Due to the group's rapid success and growth, the group has recently achieved 13th place in the Sunday Times Microsoft Tech Track 100 fastest growing companies.

Skill Boosters is the division of BDP Media that provides award winning diversity, personal development and executive communications training solutions. Their video, e-learning and trainer-led programmes are designed for all levels of learners including foundation level employees, managers, trainers and HR representatives. 

an email from skillboosters

The Skill Boosters' marketing team wanted to communicate with their customers on a more regular basis to keep them updated with the products and services which they provided.  They were looking for a more cost effective and time saving way of doing this without having to outsource the eflyer design development and mailing to another company.

Marketing Manager Rachel was first introduced to Sign-Up.to at a marketing exhibition, where she discovered how the system would enable her team to easily produce their email marketing campaigns in-house. After the exhibition, Rachel took advantage of the free trial offer on the Sign-Up.to website, then quickly upgraded to a full account and began using it for all their Skill Boosters' email campaigns.

Skill Boosters started by using text only emails and then moved to HTML emails that were designed in-house and imported into the Sign-Up.to system. This enabled them to control the content and turn campaigns around quickly. Skill Boosters have since had a set of templates designed by the Sign-Up.to team, which enables them to choose a suitable design for a campaign, then create, test and send it quickly, easily and cost effectively.

Using Sign-Up.to benefits the Skill Boosters marketing team in three key ways;

  1. Designers are not needed for every campaign, saving time and money
  2. Staff without any html or programming skills are able to easily use the system and have access to excellent customer support when needed
  3. Evaluating the effectiveness of campaigns is now easy thanks to Sign-Up.to's comprehensive tracking and reporting

Campaign results are fed back to the Skill Boosters sales team, who follow up with people who click particular links. This provides further marketing intelligence, as they are able to ask why people don't go any further after clicking certain links, e.g was it cost or the message?  This valuable feedback then enables the marketing team to improve future campaigns accordingly.

Says Marketing Manager Rachel Pollard "I have no hesitation in recommending Sign-up to anyone looking for an affordable, easy-to-use and extremely effective email marketing tool. The Sign-up team are also great people to deal with. Due to the success of me using the system for our Skill Boosters division, I am now looking to implement it across other companies in the BDP Media Group."

Visit Skill Boosters (opens in new window)
www.skillboosters.com