OSOYOU.COM - Email Marketing Case Study

Using Sign-Up.to helped increase the email open and click-through rates for fashion and social networking site OSOYOU.com by nearly 50% compared to their previous email marketing agency.

"Sign-Up.to offer a fantastic level of customer service and support. The rate is very reasonable, there are no hidden costs and the tracking and data management facility is very good. What more could you want?!" says web editor Jess.

Sign-Up.to helped improve OSOYOU's email template design, allowed them to identify the best days to send their campaigns out and the analysis tools enable Jess to continually track what works and what doesn't.

"We have a database of 65,000 and mail out a campaign once a week" says Jess. "We use Sign-Up.to's comparative 'industry average' data a lot in presentations as we track about 1% above the fashion industry average."

"Before Sign-Up.to we were unhappy with the email marketing agency we were using" says Jess. "We didn't feel they could offer us the level of support we needed, the tracking was very basic and there were hidden costs we were unhappy about paying."

OSOYOU.com is Britain's first fashion and beauty shopping and social networking website. Users can join the site and create a Stylefile, populating it by using the search facility on the site which takes product feeds from retailers all over the web including the likes of Topshop, ASOS and my-wardrobe. Users can also upload their own products to create a wish list using the shopping widget which allows them to 'drag and drop' a product from anywhere on the web.

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