Global Angels See Increased Donations and Lower Operational Costs

Global Angels are an international charity, championing the causes of children, young people and their communities around the world. Their '100% Promise' ensures that every penny donated by the public goes towards tangible resources for on-the-ground projects.

Marketing Administrator Fina manages their website, social media pages and email marketing activity. In particular they use email marketing to raise awareness and to increase donations.

Before getting started with Sign-Up.to, Global Angels were sending out email campaigns using an add-on to their website. Fina reports this to have been restrictive, unreliable and time consuming, which is in total contrast to how she feels about Sign-Up.to.

"I find the layout really easy to use and I love the way that you can schedule a campaign to go out for a certain time and then not have to think about it again." says Fina. "The whole newsletter can be put together really easily, scheduled to go out on a set date and time and then it's done. There's no big palaver."

"Before, we needed to have a template built every time we wanted to send, but now we have one set up in Sign-Up.to and I can change it really easily each time." Fina explains. This, combined with Global Angels utilisation of Sign-Up.to's social media integration, saves them significant time and money with each campaign.

When the account was first opened, Fina had a comprehensive training session with one of Sign-Up.to's dedicated support staff. "Whenever we've had any problems we've found that the support service is really, really good. Even if we've had a problem that's not directly system related, for example with our HTML, someone has helped, which I hadn't been expecting." says Fina.

Since using Sign-Up.to, Global Angels have seen their subscriber numbers grow and traffic to their website increase, particularly after sending a campaign. They also get a considerable number of direct replies to their campaigns, demonstrating that email marketing doesn't have to be impersonal. "It's all going very well." reports Fina "We're really happy with Sign-Up.to."