Bourne International Ltd - Email Marketing Case Study

Using Sign-up.to helped Bourne International reduce campaign costs by over two thirds.

"It is still early days for us and we know we are not using the system to its full potential, but we are very happy with the service provided and would not hesitate recommending it to others." Says Managing Director Steve.

Bourne International Ltd has been in business for nearly 25 years, supplying businesses in the UK and abroad with Corporate Gifts and Promotional Merchandise. The company has large overseas mailing lists and is very reliant on using email as a low cost option of keeping in touch with customers.

"We had previously used an agency to design and handle our monthly broadcast but we needed to cut our costs with the downturn in business and looked to bring this operation in-house." Explains Steve. "I met Sign-Up.to. at a local exhibition and it was good to know that I could rely on someone locally if I had the similar issues that I had experienced in the past. They were friendly, knowledgeable and were talking sensible prices."

Steve benefited from taking out a free trial so he could get used to the system with trial mailings, then opted for Sign-up.to to look after all the company mailings.

Visit Bourne International (opens in new window)
www.bourne-intl.co.uk