A/B Split-test results: what a difference a brand makes!

We like to practice what we preach and using split-testing to identify factors that can make email campaigns perform more effectively is no exception. Earlier this week we tested two versions of an email campaign to users who opened a trial Sign-Up.to account recently. The only difference between the two campaigns? Variant A (the winner) [...]

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Email Marketing Blog Roundup: Social Media, Sharing, Subscriber Lists, and Suing

A bumper roundup this week due to the last two Fridays having been taken up with development work for our shiny new Analyse section with all its lovely new charts and tables. Crunch time is finally over however, so please expect normal service to resume – for now. So, what have people been talking about [...]

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Email Marketing Blog Roundup: Promotional Videos, Pennies, and Politics

Embedding video into emails is a topic you’ll see discussed on a semi-regular basis, so first up this week I’d like to share three great articles about embedding video: How to Embed Video in Email More On The Video Boom: Choosing The Best Content For Video In Email Video email: when to use it

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