Email Marketing Blog Roundup: Subject Lines, Scaremongering, and Spamming from Spamfighter.com

Subject lines are the first thing seen by someone when they open their inbox, and as such are one of the most important elements of any email campaign – possibly the single most influential part of any email. Here’s some pointers on how to get it just right: Who needs Subject Lines…? – a clever [...]

Permalink

Email Marketing Blog Roundup: Spam, Spam, Spam, Spam

One of the more meaty topics this week has been the never-ending flood of spam: Barracuda and BarracudaCentral RBL – hidden pitfalls of this anti-spam service Important information for users of spamassassin – and bl.open-whois.org MessageLabs Stats: Spam Learns a New Language – foreign spam on the rise More Spam? Say it ain’t so! – [...]

Permalink

Email Marketing Blog Roundup: Promotional Videos, Pennies, and Politics

Embedding video into emails is a topic you’ll see discussed on a semi-regular basis, so first up this week I’d like to share three great articles about embedding video: How to Embed Video in Email More On The Video Boom: Choosing The Best Content For Video In Email Video email: when to use it

Permalink