Tag Archive | "Return Path"

Email Marketing Blog Roundup: CAN-SPAM, Court Cases, and Contrition

Friday, November 13, 2009

Comments Off

As part of a court case, last week saw the decision by a US court that falsifying data used in whois records is illegal according to the CAN-SPAM act, and can lead to up to three months in prison (!) – something which has fairly far-reaching implications on many in the email marketing industry. Here’s [...]

Permalink

Email Marketing Blog Roundup: Engagement, Extensions to Twitter, and the Email Marketing Report 2010

Friday, October 23, 2009

1 Comment

Much time has been spent discussing the subject of user engagement lately as it becomes more and more obvious how much of a key role it plays in the current email marketing landscape. For your edification – a few recent related posts from the blogging world: Engagement: The New Frontier In Deliverability? – George Bilbery [...]

Permalink

Email Marketing Blog Roundup: Deliverability, DNSBLs, and Disputes at the DMA

Friday, October 9, 2009

Comments Off

Deliverability: often misunderstood, despite being important to everyone engaging in email marketing. Here are a few articles covering the topic that might provide a degree of enlightenment: Why poor email deliverability is your own fault – and what you can do about it Deliverability Emergencies from the ISP Side of the Desk – a reality [...]

Permalink
Login contact 0845 644 4184 Say Hello!