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	<title>The Sign-Up.to Blog &#187; Michelle Sullivan</title>
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	<description>Email, Mobile and Social Media Marketing</description>
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		<title>Email Marketing Blog Roundup: Studies, Statistics, and SORBS</title>
		<link>http://www.sign-up.to/blog/2009/11/06/email-marketing-blog-roundup-studies-statistics-and-sorbs/</link>
		<comments>http://www.sign-up.to/blog/2009/11/06/email-marketing-blog-roundup-studies-statistics-and-sorbs/#comments</comments>
		<pubDate>Fri, 06 Nov 2009 15:29:15 +0000</pubDate>
		<dc:creator>Peter Lowe</dc:creator>
				<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[analysis]]></category>
		<category><![CDATA[blacklists]]></category>
		<category><![CDATA[Chris Wheeler]]></category>
		<category><![CDATA[dnsbl]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[GFI]]></category>
		<category><![CDATA[Mark Brownlow]]></category>
		<category><![CDATA[Michelle Sullivan]]></category>
		<category><![CDATA[reports]]></category>
		<category><![CDATA[research]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[SORBS]]></category>
		<category><![CDATA[statistics]]></category>
		<category><![CDATA[stats]]></category>

		<guid isPermaLink="false">http://blog.sign-up.to/?p=1419</guid>
		<description><![CDATA[I love stats: my inner nerd lights up with anticipation at the mere mention of statistics, reports, and analysis. Even if you&#8217;re not a professional geek like myself, you should still pay attention to the figures: they can tell you everything (and, occasionally, nothing). Want some examples? Here you go: Europe Grew by 10 Million [...]]]></description>
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<p>I <em>love</em> stats: my inner nerd lights up with anticipation at the mere mention of statistics, reports, and analysis. Even if you&#8217;re not a professional geek like myself, you should still pay attention to the figures: they can tell you everything (and, occasionally, nothing). Want some examples? Here you go:</p>
<ul>
<li><a href="http://networkedblogs.com/p16906700">Europe Grew by 10 Million New Facebook Users Last Month</a> &#8211; figures on the top 20 gainers in social media</li>
<li><a href="http://www.email-marketing-reports.com/iland/2009/11/email-software-popularity-5-lessons-for.html">Email software popularity: 5 lessons for your list</a> &#8211; useful analysis of email client usage from Mark Brownlow</li>
<li><a href="http://blog.lashback.com/2009/11/02/surprising-e-mail-study/">Surprising Email Study</a> &#8211; an overview of a recent, interesting, report by smartFOCUS</li>
<li><a href="http://www.emailresponsibly.com/2009/11/03/cyber-monday-forecast-2009/">Cyber Monday/Black Friday Forecast for 2009</a> &#8211; predictions based on stats from previous years</li>
<li><a href="http://www.strongmail.com/resources/blogs/email_marketing_insights/2009/10/new-research-shows-email-marke.php">New Research Shows Email Marketing Still Delivers Impressive ROI</a> &#8211; stats to back up what you should already know</li>
<li><a href="http://www.marketingcharts.com/television/socnets-email-at-top-of-2010-media-buying-list-10584">SocNets, Email at Top of 2010 Media-Buying List</a> &#8211; a review of a commercial report available from MediaPost</li>
<p><span id="more-1419"></span></ul>
<p>Amusingly this week, news about the sale of <a href="http://www.sorbs.net/">SORBS</a> for &#8220;a cool half mil&#8221; broke via <a href="http://jedsmith.org/?p=90">jedsmith.org</a> (with a later <a href="http://jedsmith.org/?p=117">followup of the effect</a>) after Michelle Sullivan foolishly revealed details over IRC (apparently in front of 25 other people, d&#8217;oh). SORBS is <a href="http://pigeonsnest.co.uk/stuff/crapstuff/sorbs.html">not known</a> as being the most, ah, <a href="http://www.iadl.org/sorbs/sorbs-story.html">user-friendly</a> blacklist around (the word &#8220;reviled&#8221; has been used), but it&#8217;s hard to doubt its reach &#8211; something which irate sysadmins have often complained about after finding it difficult to get a legitimate netblock removed from the list. <a href="http://www.gfi.com/">GFI</a> have now issued an oft-quoted <a href="http://forums.gfi.com/m_900776286/mpage_1/key_SORBS/tm.htm">official statement</a> regarding the matter, but seem to have been caught slightly off-guard, as there&#8217;s still no mention of it on their main site.</p>
<p>Special mention this week to <a href="http://twitter.com/chrisawheeler">Chris Wheeler</a>, whose brother passed away unexpectedly last week. Prompted by this awful event, he has decided to <a href="http://blog.deliverability.com/2009/11/no-more-excuses.html">offer up his own time</a> to try and give something back to the world by doing what he feels he does best: help improve people&#8217;s email deliverability. It might seem a little strange, but it&#8217;s a gesture that I&#8217;m sure is heartfelt, and from the content of the post seems as genuine as they come. You have our sincere condolences, Chris.</p>
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