Email Marketing Blog Roundup: Subject Lines, Scaremongering, and Spamming from Spamfighter.com

Subject lines are the first thing seen by someone when they open their inbox, and as such are one of the most important elements of any email campaign – possibly the single most influential part of any email. Here’s some pointers on how to get it just right: Who needs Subject Lines…? – a clever [...]

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Email Marketing Blog Roundup: Deliverability, DNSBLs, and Disputes at the DMA

Deliverability: often misunderstood, despite being important to everyone engaging in email marketing. Here are a few articles covering the topic that might provide a degree of enlightenment: Why poor email deliverability is your own fault – and what you can do about it Deliverability Emergencies from the ISP Side of the Desk – a reality [...]

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