Tag Archive | "laura"

Email Marketing Blog Roundup: Subject Lines, Scaremongering, and Spamming from Spamfighter.com

Friday, October 16, 2009

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Subject lines are the first thing seen by someone when they open their inbox, and as such are one of the most important elements of any email campaign – possibly the single most influential part of any email. Here’s some pointers on how to get it just right: Who needs Subject Lines…? – a clever [...]

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Email Marketing Blog Roundup: Deliverability, DNSBLs, and Disputes at the DMA

Friday, October 9, 2009

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Deliverability: often misunderstood, despite being important to everyone engaging in email marketing. Here are a few articles covering the topic that might provide a degree of enlightenment: Why poor email deliverability is your own fault – and what you can do about it Deliverability Emergencies from the ISP Side of the Desk – a reality [...]

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