We return this month to a normal good email design blog after last month’s post on the Sign-Up.to design competition winner. Now you may recognise the following company as being someone who entered our competition; sadly they didn’t win the iPad 2, but I felt they definitely deserved an honourable mention for being a real favourite in the Sign-Up.to office.
Personally I really like the style of Peyton and Byrne’s email campaigns and also their approach to email marketing. The restaurant group send a campaign to subscribers each month, and while each one has it’s own distinct theme, as a series they are wonderfully consistent. The same concise layout is used and it contains the same number of articles and photographs each time. Apart from the familiarity this creates for subscribers, it also means that they are effectively utilising a template which will save time and complication when producing appropriate content and images. (Read the full post…)
Wed, Sep 28, 2011 ~ Leanne Beale (97) ~
1 Comment