Hello again, and welcome to our latest ‘Good website design’ post. This time I’ll be taking a look at the website of a product that I’m personally a big fan of: Camera+.

Camera+ augments the iPhone’s standard camera with a cargo ship’s worth of additional features. As a photography enthusiast I find this app makes taking photos on the iPhone quicker and more enjoyable, giving control over some fine tuning elements and adding an array of post-processing effects. It also makes sharing your photos easy as you can share directly from the app to Twitter, Facebook and Flickr or send it to a friend via email. (Read the full post…)

Movember, it is upon us. You may have heard the term before, but what’s it all about? Well moustaches + November = Movember. In a nutshell, it’s a month long event that raises funds and awareness for men’s health by encouraging men across the globe to sport a killer moustache, or at least give it a go. Now I don’t know about you but I love a good ‘tache, so I am wholeheartedly behind Movember and this year we’ve put together an official Sign-Up.to team! (Read the full post…)

Within Sign-Up.to we have five key sections; Collect, Create, Send, Share and Analyse. All of them hold some excellent tools to help you get the best from your online marketing. In this post I’ll be looking at our newly developed Share section and some of the tools available. (Read the full post…)

It’s been a while since we’ve talked about Goal Tracking on the Sign-Up.to blog, and to my mind it’s one of the real hidden gems of our email analysis tools. You might not even know about Goal Tracking as it needs to be activated on your account, however to my mind a lot of people could benefit from using it.

So firstly, what is Goal Tracking and why should you be using it? In a nutshell it’s an easy way for you to get quantifiable results from your email campaigns. You should be using it to help accurately gauge the success of your campaigns and your email marketing ROI. It also gives you the opportunity to focus on the people that have completed your goals and send them targeted follow up content. (Read the full post…)

Unsubscribes aren’t something that you usually want to see when you’re managing your email marketing, but they can actually be good for you, so don’t be afraid of making it easy for people to opt out – here’s why:

People change. Never forget that when you send an email it’s going to a real person, and real people’s needs and interests change. Your newsletter might have been relevant to their job or hobby before, but they’ve moved on now and it’s just not right for them any more. (Read the full post…)

Along with Facebook and Twitter, you may recall that Sign-Up.to recently got on board with social media/blog platform Tumblr. I personally love Tumblr; it’s a growing platform that’s massively versatile. I find it a great place to discover and share visual inspiration and though slightly different from our traditional social media approach, this is the exactly the way we use it for Sign-Up.to. Mainly we focus on great design, but we like to dabble in many different mediums, including photography, illustration and typography. We also rate general geekery pretty highly; so whether it’s technology, comic books, sci-fi or video games, there’s a high chance you’ll see some of that too.

(Read the full post…)

The Sign-Up.to design team have been hard at work again, and this time they’ve rustled up a pair of Halloween themed email templates for use in all Sign-Up.to accounts. Perfect for promoting your seasonal offers and events in suitably spooky style.

‘Hill 14′ is a dark, atmospheric template with plenty of ghoulish touches and room for you to make the layout your own. My personal favourite though is ‘Happy Halloween’, featuring Frankenstein’s classic movie monster in a bright and simple email design. (Read the full post…)

SMS messaging is a great way of reaching subscribers while they’re on the move; so we’ve come up with 5 ways that you can use SMS marketing for your business, all from within your Sign-Up.to account. This post is designed to give you some practical ideas, so we’ve given examples for each concept. (Read the full post…)