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Putting email marketing in its place

By Ceri Williams (1 posts) - Tue, Apr 16, 2013

Email marketing is a great way of ensuring your subscribers can keep up to date with your content, deals, events and other goings-on. Of course, we would say that – it’s what we do best. But certain kinds of content are … Continued

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Email marketing – why legal isn’t good enough

By Matt McNeill (122 posts) - Wed, Apr 10, 2013

The law relating to email marketing is pretty clear cut, but just sticking to the letter of the law isn’t good enough to keep you out of trouble.

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Reach your subscribers on the go using our new responsive email templates

By Tamara Bond (12 posts) - Tue, Apr 9, 2013

campaign preview

According to the Our Mobile Planet guide from Google, 85% of UK smartphone users access communication channels such as email and social media on their device. With so many of your subscribers logging on and checking their email using a … Continued

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Good email design – spotlight on Unusual Hotels of the World

By Leanne Beale (120 posts) - Fri, Apr 5, 2013

Following on from last month’s Tell Tale Travel good email design post, this month I turn my attention to another travel company. Unusual Hotels of the World specialise in seeking out opportunities for their customers to book unique and interesting hotel stays. Choosing just … Continued

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Google Calendar invites – a smart added touch to your email campaign

By Leanne Beale (120 posts) - Wed, Mar 27, 2013

A client recently asked me about adding calendar invites to an email campaign as a way of boosting the number of attendees to an event they were holding. The two most popular calendaring services we encounter are Outlook and Google … Continued

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2013 UK email marketing benchmark report out now!

By Matt McNeill (122 posts) - Thu, Mar 21, 2013

Our latest email marketing benchmark report, especially for UK small to medium-sized businesses is out now.

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Five tips for turning metrics into money

By Tamara Bond (12 posts) - Thu, Mar 14, 2013

Here at Sign-Up.to, we want our clients to get the best return possible from their online marketing. That’s why our accounts not only enable you to manage your email, mobile and social marketing in one place, but also provide a … Continued

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Toast of Surrey 2013 Awards – We Won!

By Matt McNeill (122 posts) - Fri, Mar 8, 2013

It’s celebration time here at Sign-Up.to! Last night we picked up the Toast of Surrey Award for businesses with a turnover of up to £5 million.

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