In this blog I’ll be focussing on helping you to grow the number of subscribers you have in your Sign-Up.to account. This blog contains helpful advice, hints and tips on how to go about this using Facebook, Twitter and other forms of advertisement to grow your subscriber base.

Buy advertising space – not lists

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It’s been expected for a while, but yesterday Facebook announced that they’ve hit the 500 million user mark.

“As of this morning, 500 million people all around the world are actively using Facebook to stay connected with their friends and the people around them.”

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Over the past few months we’ve been working on a brand new Create section – which will allow you to design your email marketing campaigns more easily and efficiently than ever before.

We’ll be launching the new Create in late August, but thought we would give you a sneak peak of what we’ve been working on.

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In this blog I will guide you through how to use Facebook ads and how to create these yourself, from design and targeting, through to pricing and return on investment.

The Advert Board

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This week the Telegraph have reported that Microsoft Outlook is now integrating with Facebook, as well as MSN, Myspace and LinkedIn. According to the Telegraph, the move aims to put Outlook on a par with its web-based rivals, including Hotmail and Gmail – both of which already allow you to chat with your friends.

The new feature allows users to see pictures, status updates and wall posts, though it does have some downfalls. (more…)

Over the past few days there have been a few Facebook related stories in the news which have caught our attention…

Firstly, The Telegraph has reported that Lady Gaga has become the first person to have 10 million Facebook fans – beating the likes of Barack Obama and Britney Spears. Amazingly, the pop star gains on average 140,000 new fans everyday! Back in February, Mashable told us that more than 100,000 people on Facebook declared a “National Lady Gaga Day” which perhaps contributed to this milestone number of fans? From a business point of view, we think this could be a great way of boosting fan numbers.

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Here at Sign-Up.to, as well as our own advanced email tracking, you can also track your email campaign’s success at driving traffic to your website using Google Analytics. This blog post describes what Google Analytics is, and looks at some of the information it can provide you.  Google describe it as a web analytics solution that gives you insights into your website traffic.

Powerful, flexible and easy-to-use features now let you see and analyze your traffic data in an entirely new way. With Google Analytics, you’re more prepared to write better-targeted ads, strengthen your marketing initiatives and create higher converting websites.

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Twitter will soon making some updates which affect how they allow access to their systems through third party applications such as Sign-Up.to. The current method of authentication will soon be disabled and will be replaced by a new system called OAuth.

With OAuth, users need to tell Twitter that a particular third party (such as Sign-Up.to) is allowed to access their account. This will affect  you if you send your campaigns to Twitter from Sign-Up.to or use our quick tweet function in the ‘Share’ section.  By following the simple steps below you can authenticate your account in minutes and carry on using these services as normal: (more…)

If you’re a Twitter user you may have noticed some strange goings on in Twitter land, and the appearance of the “fail whale” (above). Problems first begun yesterday, but today we’re seeing a whole new set of problems.

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For any business, monitoring your subscriber activity is an essential part of monitoring trends and making informed future decisions. Below are 5 useful features within your Sign-Up.to account which will allow you to closely examine your subscriber’s activity.

1. What links are your subscribers clicking?
Most emails contain links – normally to your company’s website. Within Sign-Up.to you can track which links have been clicked, how many times and by who. This can help you both assess subscriber trends and target subscribers who have clicked specific links. For example, if you’re trying to promote a specific product you’ll be able to target those subscribers who have shown an interest in the product by clicking the website link.

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