Sign-Up.to - Email Marketing and Mobile Marketing
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Top Email Marketing Mistakes
Hello. Today I’m going to cover the most common email marketing mistakes and how you can avoid them. Not having permission We start with the most important point, not having permission. Sign-Up.to is built on the foundation of Permission Marketing. This means a subscriber must have opted-in to receive information from you, because they are interested [...]
Read more...The 2010 Email Marketing Benchmark Report
27. July 2010
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We’ve just released the new 2010 version of our Email Marketing Benchmark Report Based on an analysis of more than 200 million emails (yep, that’s a lot of number crunching we had to do!) sent through Sign-Up.to during the first 6 months of 2010 (where the sender declared their industry sector), the report compares open, [...]
Read more...How can I grow my subscriber list?
23. July 2010
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In this blog I’ll be focussing on helping you to grow the number of subscribers you have in your Sign-Up.to account. This blog contains helpful advice, hints and tips on how to go about this using Facebook, Twitter and other forms of advertisement to grow your subscriber base. Buy advertising space – not lists
Read more...A quick guide to Google Analytics
28. June 2010
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Here at Sign-Up.to, as well as our own advanced email tracking, you can also track your email campaign’s success at driving traffic to your website using Google Analytics. This blog post describes what Google Analytics is, and looks at some of the information it can provide you. Google describe it as a web analytics solution that [...]
Read more...What are your email subscribers up to?
14. June 2010
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For any business, monitoring your subscriber activity is an essential part of monitoring trends and making informed future decisions. Below are 5 useful features within your Sign-Up.to account which will allow you to closely examine your subscriber’s activity. 1. What links are your subscribers clicking? Most emails contain links – normally to your company’s website. [...]
Read more...AOL’s spring cleaning means more efficient email marketing for you
27. May 2010
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What has happened? AOL have this week closed down a large number of disused email accounts. As is common with any free and popular service, over the course of time a significant proportion of accounts opened fall into disuse; as people’s ISP or other preferences change, they may start using another mail provider and stop [...]
Read more...10 great things you (probably) never knew you could do…
25. May 2010
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We’ve been developing Sign-Up.to for over 7 years now, so it’s packed with features. So many in fact that sometimes we even forget about some of them! Here are ten of the lesser known features that we think you’ll find really useful.
Read more...Email delivery, delivered
13. May 2010
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For anyone that’s ever sent an email, I’m sure you’ve been left with that “did they receive my email?” feeling. For businesses, it’s vital that customers and potential customers receive those emails, but how can you be sure your deliverability will be 100%? Within Sign-Up.to, there are lots of tools and tips we offer to [...]
Read more...Time to make your emails personal
10. May 2010
Let’s face it: we probably receive more emails than we’d like to. For this very reason, it’s becoming more and more important for the sender to grab the subscriber’s attention, hold their attention and ultimately, form a relationship with their potential customers. That’s why at Sign-Up.to we encourage our clients to gain as much subscriber [...]
Read more...Mobile marketing – engaging customers with SMS
23. April 2010
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Your Sign-Up.to account offers you a great way to engage with your customers beyond their computer desktops. Mobile marketing gives you the ability to communicate with your audience wherever they are using SMS messages. By setting up an SMS text-in service you make it simple for people to contact you using their mobile phone. The [...]
Read more...What we've been up to
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- Made a great email marketing campaign? Win an Apple iPad!
- Google launches priority inboxes
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- Top Email Marketing Mistakes
- The 2010 Email Marketing Benchmark Report
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How to use the Sign-Up.to dashboard.
Filmed at Seth Godin’s London Session on Tuesday 17th February 2009. Seth talks about the power of permission based email marketing, social media, being Google friendly and more.
30. July 2010
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