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What do social media users really want?
According to a study from the Chief Marketing Officer (CMO) Council and Lithium, published on eConsultancy’s blog recently, when consumers follow your brand on social media what they’re expecting to see are incentives and rewards. 67% expected to be eligible for exclusive offers 65% expected to gain access to games or contests
Read more...2012: The year to come
21. December 2011
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Following on from my post last week looking at what’s happened in 2011, it felt only right to think forward and look at what we might expect to see in the next 12 months. As always with posts like this, there are a massive number of topics that could be covered. However to keep things manageable [...]
Read more...2011: A year in review
15. December 2011
As Christmas draws ever closer and our thoughts turn to the new year, we’d like to take a nostalgic moment to think about the year gone by, as it’s been quite a big one really. Here’s our round-up of significant social and technological events from 2011.
Read more...New Twitter: first impressions
9. December 2011
Last night (Thursday 8th December) Twitter announced and began rolling out a brand new design for web, iPhone and Android applications, as well as Tweetdeck. Here’s a shot of how our Sign-Up.to Twitter page looks this morning on the web, compared with the old style.
Read more...Social stories: Shippam’s paste
4. November 2011
You may have heard about Shippam’s Paste, a Twitter story unlike anything we’ve seen in a long time. @Shippamspaste has been on my radar for a few weeks now, and while I had other social stories in the pipeline, today their story has escalated into something quite interesting indeed. In fact as I write this [...]
Read more...5 cool things you can do with Share
31. October 2011
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Within Sign-Up.to we have five key sections; Collect, Create, Send, Share and Analyse. All of them hold some excellent tools to help you get the best from your online marketing. In this post I’ll be looking at our newly developed Share section and some of the tools available.
Read more...Tumblrs we love
18. October 2011
Along with Facebook and Twitter, you may recall that Sign-Up.to recently got on board with social media/blog platform Tumblr. I personally love Tumblr; it’s a growing platform that’s massively versatile. I find it a great place to discover and share visual inspiration and though slightly different from our traditional social media approach, this is the exactly the [...]
Read more...Facebook Timeline – a review
28. September 2011
At the F8 conference on the 22nd September 2011 Facebook announced the launch of Timeline, a new design for user profiles. It’s due to go live for all accounts at the end of September (though you can get it now if you prefer!). I love a good social media announcement and this one didn’t disappoint; [...]
Read more...Email, mobile and social marketing blog
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30. December 2011
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