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2012 Email Marketing Benchmark Report now available
Doesn’t time fly! Another year is here and so I’m excited to announce the release of our 4th Annual UK Email Marketing Benchmark Report. For the 2012 report we’ve compiled open, click-through and unsubscribe information from over 900 million permission-based emails* sent through Sign-Up.to last year to produce a comprehensive email performance report for small-medium [...]
Read more...Permission marketing: The confirmed opt-in process
14. April 2011
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Recently on the Sign-Up.to blog I wrote a post about the importance of using opt-in data. I talked a little bit about the data capture forms you can create in your Sign-Up.to account, and also the fact that we exclusively use a confirmed opt-in process with our forms. People often ask about our opt-in system [...]
Read more...The importance of opt-in
31. March 2011
At Sign-Up.to, we hold one principal above all else: permission marketing. It’s a concept that simply means you need someone’s consent to contact them with marketing material. However you’d be surprised at how often it’s misunderstood or ignored. About permission marketing Permission marketing as a term was coined by e-marketing guru Seth Godin and refers to email [...]
Read more...Building your contact lists using text-to-subscribe (free!)
17. February 2011
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Running a permission marketing program always starts from the same place – getting people to raise their hands and ask to hear more from you. With the media saturated with news of smartphones and social media it’s easy to overlook some of the simpler methods which can be used to engage with your audience.
Read more...10 Things you can do if your email campaign is going to the junk folder
6. December 2010
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We all hate spam and for obvious reasons. Spam filters exist to stop unwelcome content from reaching our inboxes, but what if your legitimate email campaign is being filtered as spam? From time to time the support team at Sign-Up.to get calls from frustrated people whose email marketing campaigns are being junked before recipients ever [...]
Read more...Our first iPhone app is now live!
18. November 2010
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As you may have gathered if you’re a regular on our blog, here at Sign-Up.to we’re inordinately passionate about 3 things: Permission Marketing Creating great customer experiences Technology
Read more...Email List Building with PPC : Do Your Research!
13. October 2010
First of all, apologies for the long break in between posts. Changes in my work life meant I had to take a break from helping my friends at Sign-Up.to with these PPC themed articles. I am back now though, and the rest should appear in short order. Anyway, on with the info: As I outlined [...]
Read more...How can I grow my subscriber list?
23. July 2010
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In this blog I’ll be focussing on helping you to grow the number of subscribers you have in your Sign-Up.to account. This blog contains helpful advice, hints and tips on how to go about this using Facebook, Twitter and other forms of advertisement to grow your subscriber base. Buy advertising space – not lists
Read more...Email, mobile and social marketing blog
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9. January 2012
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