2012: The year to come

Following on from my post last week looking at what’s happened in 2011, it felt only right to think forward and look at what we might expect to see in the next 12 months. As always with posts like this, there are a massive number of topics that could be covered. However to keep things manageable [...]

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2011: A year in review

As Christmas draws ever closer and our thoughts turn to the new year, we’d like to take a nostalgic moment to think about the year gone by, as it’s been quite a big one really. Here’s our round-up of significant social and technological events from 2011.

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5 ways that your business can use SMS marketing

SMS messaging is a great way of reaching subscribers while they’re on the move; so we’ve come up with 5 ways that you can use SMS marketing for your business, all from within your Sign-Up.to account. This post is designed to give you some practical ideas, so we’ve given examples for each concept.

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The Coffee Break Guide to SMS Marketing – available now

Interested in mobile marketing but not quite sure where to start? Our new Coffee Break Guide to SMS Marketing is here to help! We’ve condensed the key things you need to know into this short PDF guide, so you can be up and running in no time. From the difference between shortcodes and long numbers, [...]

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Building your contact lists using text-to-subscribe (free!)

Running a permission marketing program always starts from the same place – getting people to raise their hands and ask to hear more from you. With the media saturated with news of smartphones and social media it’s easy to overlook some of the simpler methods which can be used to engage with your audience.

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Using SMS to improve your customer service experience

Following on from my essay earlier in the week on creating a positive customer service experience, I have just received this text message: Just to let you know, the transfer of your Elec supply to us is progressing. Thank you for choosing British Gas.

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