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A spot of downtime – evening of Sunday 4th October
I’m afraid to say we’re going to be massaging our servers this Sunday (4th October) evening, and this means that for a time, Sign-Up.to and associated systems will be unavailable. The maintenance window will be from 6pm until midnight.
Read more...Create a consistent brand image across Facebook, Twitter and YouTube
3. September 2009
One of the key elements of your Social Media Strategy should be creating a consistent brand image across all platforms. This is often a daunting task due to the various limitations of each platform but in this article I’m going to show you how a consistent image can be obtained easily. I’ll lead with Facebook [...]
Read more...The UK Email Marketing Benchmark Report
26. August 2009
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It’s only natural to compare – we all want to know how we’re doing relative to everyone else! That’s why we’ve produced this, our first ever large-scale report on average email marketing performance for small to medium sized businesses in various UK industries. To view the full report click here
Read more...Death of an icon
12. August 2009
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On Thursday we’ll be releasing a number of updates to the user interface of the Capture (where you manage your data) and Create (where you build your email and SMS campaigns) sections. The updates are quite subtle but we hope that you’ll find that they make things quicker and easier to use. (Regular readers may [...]
Read more...Using Google Page Speed for web app optimisation
9. August 2009
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Warning – if you’re not techie, you’ll probably want to skip the full article – here’s the conclusion: we’ve made Sign-Up.to run a bit faster for you. Still here? Read on!
Read more...Email bounces explained
4. August 2009
It could be argued that email delivery is as much art as it is science. Sure, it should be a scientific process because it’s all handled by machines and protocols. However, perhaps for added security but often for less noble or logical reasons not all mail servers play by the rules, so email delivery can [...]
Read more...Today is sysadmin appreciation day!
31. July 2009
A little tongue in cheek perhaps, but today is Sysadmin Appreciation Day – official site here. As I come from a systems background, and without good sysadmin our business model at Sign-Up.to simply wouldn’t work, I definitely see the serious side to this. Life at Sign-Up.to is most definitely teamwork. It’s generally foolish to consider [...]
Read more...Twitter bring SMS back online for O2 customers
29. July 2009
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Almost a year ago now Twitter gave up with their free SMS updates in the UK. It would seem they’ve now managed to do a deal with O2 to re-enable Twitter SMS updates for their customers. It will be extremely interesting to see if other UK networks can reach a deal with Twitter to follow [...]
Read more...Email, mobile and social marketing blog
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2. October 2009
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