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2012 Email Marketing Benchmark Report now available
Doesn’t time fly! Another year is here and so I’m excited to announce the release of our 4th Annual UK Email Marketing Benchmark Report. For the 2012 report we’ve compiled open, click-through and unsubscribe information from over 900 million permission-based emails* sent through Sign-Up.to last year to produce a comprehensive email performance report for small-medium [...]
Read more...10 brand new free email marketing templates have arrived!
5. January 2012
To kick start the new year we’re very pleased to showcase 10 brand new free email marketing templates, available in all Sign-Up.to accounts now! The templates include a snazzy thank you template (perfect for post-Christmas niceties), two gallery themes and a couple of rustic ‘Teabreak’ templates (my personal favourites!).
Read more...2012: The year to come
21. December 2011
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Following on from my post last week looking at what’s happened in 2011, it felt only right to think forward and look at what we might expect to see in the next 12 months. As always with posts like this, there are a massive number of topics that could be covered. However to keep things manageable [...]
Read more...2011: A year in review
15. December 2011
As Christmas draws ever closer and our thoughts turn to the new year, we’d like to take a nostalgic moment to think about the year gone by, as it’s been quite a big one really. Here’s our round-up of significant social and technological events from 2011.
Read more...Christmas email marketing tips – So much to do, so little time!
23. November 2011
In the USA this coming Friday will be known to many as Black Friday. It’s the day following Thanksgiving and traditionally kick starts the Christmas shopping season with many a crazy deal from retailers across the land. This week, international companies such as Amazon are bringing Black Friday deals to the UK, and this is a potent reminder that the holiday season [...]
Read more...The hows and whys of Goal Tracking and your email marketing
27. October 2011
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It’s been a while since we’ve talked about Goal Tracking on the Sign-Up.to blog, and to my mind it’s one of the real hidden gems of our email analysis tools. You might not even know about Goal Tracking as it needs to be activated on your account, however to my mind a lot of people could [...]
Read more...Why unsubscribes are good for your email marketing
25. October 2011
Unsubscribes aren’t something that you usually want to see when you’re managing your email marketing, but they can actually be good for you, so don’t be afraid of making it easy for people to opt out – here’s why: People change. Never forget that when you send an email it’s going to a real person, [...]
Read more...Inbox Testing with Matt McNeill (video)
19. August 2011
This week we rolled out our newest feature, Inbox Testing. This fantastic tool allows you to test your email campaigns across a variety of inboxes with just one click of a button. Check out this short video blog of our CEO Matt McNeill talking about how this can benefit your online marketing efforts.
Read more...Email, mobile and social marketing blog
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9. January 2012
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