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Google launches priority inboxes

31. August 2010

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Google have today announced the launch of priority inbox, a new Gmail feature which automatically prioritises important emails using algorithms. Mashable have reported that inboxes will never be the same again. During the many months of testing the feature internally, the search giant found that users spent 16% less time reading insignificant e-mail. If you [...]

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Web Wednesdays

18. August 2010

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We’re very pleased to announce that Sign-Up.to will be sponsoring a new a networking event in the Woking/Guildford area. The new event begins on the 1st September at 6pm, and then the first Wednesday of every month. Web Wednesdays will be an informal networking drinks for people who earn their living online. It’s a place [...]

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A quick guide to Google Analytics

28. June 2010

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Here at Sign-Up.to, as well as our own advanced email tracking, you can also track your email campaign’s success at driving traffic to your website using Google Analytics. This blog post describes what Google Analytics is, and looks at some of the information it can provide you.  Google describe it as a web analytics solution that [...]

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The 7 stages of a great PPC list-building campaign

5. March 2010

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Last week, I mentioned the 3 different types of skills you need to master to be able to build a really successful PPC campaign. These skills; Creative, Trading and Technical all combine together to make the PPC process an effective and profitable one. Now there are a number of different techniques and ways to build [...]

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How to grow your social media presence

4. March 2010

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At Sign-Up.to we believe the social media platforms are a pivotal tool for any growing business. In today’s business world, platforms such as Facebook cannot be ignored. Recently, we reported that Facebook now has 400 million users, and Twitter users send 50 million tweets a day. These pages are still growing, so now’s the time [...]

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Want A Bigger Mailing list? Try PPC…

26. February 2010

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In the first of a series of guest posts, Mike Theodoulou from 1UpSearch.co.uk talks about using PPC as part of your Email Marketing strategy. So, you’ve been building your mailing list with Sign-Up.to for some time, you’ve got to grips with sending mails, you probably understand your database and how it responds to an email. You [...]

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Woking means business

13. October 2009

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Last Thursday we exhibited at the ‘Woking Means Business’ event at the HG Wells Conference & Events Centre. 8 seminars, 80 stands, 700 people and a great opportunity to meet Woking and Surrey wide business. We meet some really interesting people on the stand (including the Mayor of Woking) and hopefully got our message of Permission Marketing out [...]

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Web advertising surpasses TV in the UK

1. October 2009

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A recent Mashable article has highlighted stats from Reuters, that advertising spend has increased 4.6% to a new high total of 23.5%, and TV has dropped a massive 17% to a total of 21.9%.

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Introducing Economist Direct

12. August 2009

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We’re very pleased to be able to announce the launch of EconomistDirect.com – a project that the Sign-Up.to team have been working on secretly for several months now.

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Charging for content?

5. August 2009

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There’s quite of bit of discussion in the media at the moment about the prospect of charging internet users to view news content. It seems that advertising revenue is down without much sign of recovery, and news providers feel that charging for their online content is the only sensible way forward. The counter argument is [...]

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