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Author Archives | Peter Lowe (Senior Application Developer)

Peter Lowe (Senior Application Developer) - who has written 15 posts on The Sign-Up.to Blog.

I've been working in the Internet industry since 1996, and joined Sign-Up.to as a Senior Developer in February 2009 after returning to the UK from Prague. While I still miss the beer there, I'm happy to be back, and even more happy to have found an excellent company to be working for!



Email Marketing Blog Roundup: Social Media, Sharing, Subscriber Lists, and Suing

Friday, September 25, 2009 ~ (15)

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A bumper roundup this week due to the last two Fridays having been taken up with development work for our shiny new Analyse section with all its lovely new charts and tables. Crunch time is finally over however, so please expect normal service to resume – for now. So, what have people been talking about [...]

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Email Marketing Blog Roundup: Miscellanea, Marketing in Maine, and Minorities

Friday, September 4, 2009 ~ (15)

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An inconsistent week of posts in the email marketing blog world this week, meaning a lack of highlights that can be easily be grouped together. However, that doesn’t mean that there weren’t plenty of useful, interesting, and amusing subjects discussed: How often can you send to your email base – before they unsubscribe or disengage? [...]

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Email Marketing Blog Roundup: Spam, Spam, Spam, Spam

Friday, August 28, 2009 ~ (15)

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One of the more meaty topics this week has been the never-ending flood of spam: Barracuda and BarracudaCentral RBL – hidden pitfalls of this anti-spam service Important information for users of spamassassin – and bl.open-whois.org MessageLabs Stats: Spam Learns a New Language – foreign spam on the rise More Spam? Say it ain’t so! – [...]

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Email Marketing Blog Roundup: Promotional Videos, Pennies, and Politics

Friday, August 21, 2009 ~ (15)

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Embedding video into emails is a topic you’ll see discussed on a semi-regular basis, so first up this week I’d like to share three great articles about embedding video: How to Embed Video in Email More On The Video Boom: Choosing The Best Content For Video In Email Video email: when to use it

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Email Marketing Blog Roundup: Content, Creating Compelling Copy, and Common Sense

Friday, August 14, 2009 ~ (15)

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Along with the usual scatter of subjects covered this week in the blogosphere, one topic covered in more detail than most has been how to create effective copy for your email marketing campaigns – including subject lines, thank you pages, and of course, the main body of an email. Here’s a few links to some [...]

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Email Marketing Blog Roundup: Design and Branding

Friday, August 7, 2009 ~ (15)

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In the last week or two there’s been a number of posts dealing with both the practical sides of email design, and the effectiveness of doing it right – as well as some of the considerations of branding. Check out the following for some wisdom, advice, and thoughts:

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Email Marketing Blog Roundup: Gmail, Gmail, Gmail

Friday, July 31, 2009 ~ (15)

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Hello! This is the first in a series of posts where we take a short look at what the email marketing industry has been talking about in the recent past. Big news this week with Google’s announcement of two quite major changes to their Gmail service: auto-loaded images for certain senders, and the new one-click [...]

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