Author Archives | Peter Lowe (Senior Application Developer)

Peter Lowe (Senior Application Developer) - who has written 15 posts on The Sign-Up.to Blog.

I've been working in the Internet industry since 1996, and joined Sign-Up.to as a Senior Developer in February 2009 after returning to the UK from Prague. While I still miss the beer there, I'm happy to be back, and even more happy to have found an excellent company to be working for!



Email Marketing Blog Roundup: Three, Four, Five, Six, Seven, Eight, Nine, Ten

Friday, November 20, 2009 ~ Peter Lowe (15)

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The first proto-post I wrote for this series (which was only posted to our internal company blog) was titled “Four Fives”, and included a list of links to posts giving five “top tips” on a range of different subjects related to email marketing. In the same vein, I present this week a similar series of [...]

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Email Marketing Blog Roundup: CAN-SPAM, Court Cases, and Contrition

Friday, November 13, 2009 ~ Peter Lowe (15)

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As part of a court case, last week saw the decision by a US court that falsifying data used in whois records is illegal according to the CAN-SPAM act, and can lead to up to three months in prison (!) – something which has fairly far-reaching implications on many in the email marketing industry. Here’s [...]

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Email Marketing Blog Roundup: Studies, Statistics, and SORBS

Friday, November 6, 2009 ~ Peter Lowe (15)

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I love stats: my inner nerd lights up with anticipation at the mere mention of statistics, reports, and analysis. Even if you’re not a professional geek like myself, you should still pay attention to the figures: they can tell you everything (and, occasionally, nothing). Want some examples? Here you go: Europe Grew by 10 Million [...]

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Email Marketing Blog Roundup: Hints and Tips, How-tos, and Halloween

Friday, October 30, 2009 ~ Peter Lowe (15)

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As always the blogosphere has been a mixed bag covering a range of subjects, with the usual posts on general advice, discussions about specific issues, press releases, technical updates, and non-stories. This week however there seemed to be a prevalence of Hints and Tips-type posts; so here’s a few choice posts, all with great advice: [...]

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Email Marketing Blog Roundup: Engagement, Extensions to Twitter, and the Email Marketing Report 2010

Friday, October 23, 2009 ~ Peter Lowe (15)

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Much time has been spent discussing the subject of user engagement lately as it becomes more and more obvious how much of a key role it plays in the current email marketing landscape. For your edification – a few recent related posts from the blogging world: Engagement: The New Frontier In Deliverability? – George Bilbery [...]

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Email Marketing Blog Roundup: Subject Lines, Scaremongering, and Spamming from Spamfighter.com

Friday, October 16, 2009 ~ Peter Lowe (15)

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Subject lines are the first thing seen by someone when they open their inbox, and as such are one of the most important elements of any email campaign – possibly the single most influential part of any email. Here’s some pointers on how to get it just right: Who needs Subject Lines…? – a clever [...]

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Email Marketing Blog Roundup: Deliverability, DNSBLs, and Disputes at the DMA

Friday, October 9, 2009 ~ Peter Lowe (15)

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Deliverability: often misunderstood, despite being important to everyone engaging in email marketing. Here are a few articles covering the topic that might provide a degree of enlightenment: Why poor email deliverability is your own fault – and what you can do about it Deliverability Emergencies from the ISP Side of the Desk – a reality [...]

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Email Marketing Blog Roundup: SMS + Mobile, Seasonal Holidays, and a Similar Series

Friday, October 2, 2009 ~ Peter Lowe (15)

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Do you consider mobile marketing in your advertising campaigns? If not, you should probably think about starting to; and if you do, then the following posts should still provide some extra insight into the topic: Integrating mobile marketing with email – Getting started Integrating mobile marketing with email – Text messaging (SMS) Mobile: Should You [...]

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Email Marketing Blog Roundup: Social Media, Sharing, Subscriber Lists, and Suing

Friday, September 25, 2009 ~ Peter Lowe (15)

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A bumper roundup this week due to the last two Fridays having been taken up with development work for our shiny new Analyse section with all its lovely new charts and tables. Crunch time is finally over however, so please expect normal service to resume – for now. So, what have people been talking about [...]

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Email Marketing Blog Roundup: Miscellanea, Marketing in Maine, and Minorities

Friday, September 4, 2009 ~ Peter Lowe (15)

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An inconsistent week of posts in the email marketing blog world this week, meaning a lack of highlights that can be easily be grouped together. However, that doesn’t mean that there weren’t plenty of useful, interesting, and amusing subjects discussed: How often can you send to your email base – before they unsubscribe or disengage? [...]

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