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Author Archives | Peter Lowe (Senior Application Developer)

Peter Lowe (Senior Application Developer) - who has written 15 posts on The Sign-Up.to Blog.

I've been working in the Internet industry since 1996, and joined Sign-Up.to as a Senior Developer in February 2009 after returning to the UK from Prague. While I still miss the beer there, I'm happy to be back, and even more happy to have found an excellent company to be working for!



Email Marketing Blog Roundup: Three, Four, Five, Six, Seven, Eight, Nine, Ten

Friday, November 20, 2009 ~ (15)

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The first proto-post I wrote for this series (which was only posted to our internal company blog) was titled “Four Fives”, and included a list of links to posts giving five “top tips” on a range of different subjects related to email marketing. In the same vein, I present this week a similar series of [...]

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Email Marketing Blog Roundup: CAN-SPAM, Court Cases, and Contrition

Friday, November 13, 2009 ~ (15)

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As part of a court case, last week saw the decision by a US court that falsifying data used in whois records is illegal according to the CAN-SPAM act, and can lead to up to three months in prison (!) – something which has fairly far-reaching implications on many in the email marketing industry. Here’s [...]

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Email Marketing Blog Roundup: Studies, Statistics, and SORBS

Friday, November 6, 2009 ~ (15)

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I love stats: my inner nerd lights up with anticipation at the mere mention of statistics, reports, and analysis. Even if you’re not a professional geek like myself, you should still pay attention to the figures: they can tell you everything (and, occasionally, nothing). Want some examples? Here you go: Europe Grew by 10 Million [...]

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Email Marketing Blog Roundup: Hints and Tips, How-tos, and Halloween

Friday, October 30, 2009 ~ (15)

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As always the blogosphere has been a mixed bag covering a range of subjects, with the usual posts on general advice, discussions about specific issues, press releases, technical updates, and non-stories. This week however there seemed to be a prevalence of Hints and Tips-type posts; so here’s a few choice posts, all with great advice: [...]

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Email Marketing Blog Roundup: Engagement, Extensions to Twitter, and the Email Marketing Report 2010

Friday, October 23, 2009 ~ (15)

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Much time has been spent discussing the subject of user engagement lately as it becomes more and more obvious how much of a key role it plays in the current email marketing landscape. For your edification – a few recent related posts from the blogging world: Engagement: The New Frontier In Deliverability? – George Bilbery [...]

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Email Marketing Blog Roundup: Subject Lines, Scaremongering, and Spamming from Spamfighter.com

Friday, October 16, 2009 ~ (15)

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Subject lines are the first thing seen by someone when they open their inbox, and as such are one of the most important elements of any email campaign – possibly the single most influential part of any email. Here’s some pointers on how to get it just right: Who needs Subject Lines…? – a clever [...]

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Email Marketing Blog Roundup: Deliverability, DNSBLs, and Disputes at the DMA

Friday, October 9, 2009 ~ (15)

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Deliverability: often misunderstood, despite being important to everyone engaging in email marketing. Here are a few articles covering the topic that might provide a degree of enlightenment: Why poor email deliverability is your own fault – and what you can do about it Deliverability Emergencies from the ISP Side of the Desk – a reality [...]

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Email Marketing Blog Roundup: SMS + Mobile, Seasonal Holidays, and a Similar Series

Friday, October 2, 2009 ~ (15)

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Do you consider mobile marketing in your advertising campaigns? If not, you should probably think about starting to; and if you do, then the following posts should still provide some extra insight into the topic: Integrating mobile marketing with email – Getting started Integrating mobile marketing with email – Text messaging (SMS) Mobile: Should You [...]

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