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Author Archives | Matt Huntly

Matt Huntly - who has written 6 posts on The Sign-Up.to Blog.

Impressed with both the quality of the Sign-Up.to application and the company's ambitions, I was delighted to join Sign-Up.to back in April 2008. Focussing on developing new business and helping to build on our position in the marketplace, I have also been looking at ways in which we can improve the services we provide to ensure our clients receive cutting-edge email and mobile marketing technology.

Being from the coast I enjoy the outdoors and the sea air. I'm a keen fisherman and also like to keep fit through swimming, going to the gym and cross-country cycling. Emanating from my previous life as a chef (well okay, maybe just a couple of years whilst at school), I've a passion for food and enjoy rustling up hearty grub for friends.



A guide to email split-testing

Monday, January 17, 2011 ~ (6)

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With subscribers’ inboxes getting more and more crowded and the competition for attention increasing all the time, getting your subscribers to open your email marketing campaigns requires a touch more thought than used to the case.  The same goes for achieving clicks: why should a subscriber click on your campaign, and what can you do [...]

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Using Goal Tracking in your email marketing

Monday, August 23, 2010 ~ (6)

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What is Goal Tracking? Goal Tracking is a powerful tool that provides much greater insight into your email marketing campaigns than the standard open and click-through rates.  By recording the true effectiveness of your campaigns in terms of completed goals you can gain insight that before was not possible. A ‘Goal’ is simply a recordable [...]

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Gaining and retaining subscribers

Friday, October 30, 2009 ~ (6)

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Essential to good Permission Marketing is a quality database of interested subscribers.  Contacting people who do not want to hear from you is spamming, and as well as being a waste of time and money it can also seriously damage the reputation of your brand. It’s much better to spend some time thinking about how [...]

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Say goodbye to writers block

Wednesday, April 1, 2009 ~ (6)

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I often have clients telling me they hit a brick wall when coming up with content for their campaigns. So here are a few tips to get your creative juices flowing to keeping your subscribers engrossed in your emails!

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Measuring return from your email marketing investment

Thursday, March 26, 2009 ~ (6)

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As John Wanamaker once said, and many have paraphrased since: “Half of all money I spend on advertising is wasted, I just don’t know which half”.

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12 rules of Christmas e-marketing

Wednesday, November 26, 2008 ~ (6)

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12 rules of Christmas e-marketing

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