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Author Archives | Matt Huntly
Matt Huntly - who has written 5 posts on The Sign-Up.to Blog.
Impressed with both the quality of the Sign-Up.to application and the company's ambitions, I was delighted to join Sign-Up.to back in April 2008. Focussing on developing new business and helping to build on our position in the marketplace, I have also been looking at ways in which we can improve the services we provide to ensure our clients receive cutting-edge email and mobile marketing technology.
Being from the coast I enjoy the outdoors and the sea air. I'm a keen fisherman and also like to keep fit through swimming, going to the gym and cross-country cycling. Emanating from my previous life as a chef (well okay, maybe just a couple of years whilst at school), I've a passion for food and enjoy rustling up hearty grub for friends.
Using Goal Tracking in your email marketing
What is Goal Tracking? Goal Tracking is a powerful tool that provides much greater insight into your email marketing campaigns than the standard open and click-through rates. By recording the true effectiveness of your campaigns in terms of completed goals you can gain insight that before was not possible. A ‘Goal’ is simply a recordable [...]
PermalinkGaining and retaining subscribers
Friday, October 30, 2009 ~ Matt Huntly (5)
Essential to good Permission Marketing is a quality database of interested subscribers. Contacting people who do not want to hear from you is spamming, and as well as being a waste of time and money it can also seriously damage the reputation of your brand. It’s much better to spend some time thinking about how [...]
PermalinkSay goodbye to writers block
Wednesday, April 1, 2009 ~ Matt Huntly (5)
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I often have clients telling me they hit a brick wall when coming up with content for their campaigns. So here are a few tips to get your creative juices flowing to keeping your subscribers engrossed in your emails!
PermalinkMeasuring return from your email marketing investment
Thursday, March 26, 2009 ~ Matt Huntly (5)
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As John Wanamaker once said, and many have paraphrased since: “Half of all money I spend on advertising is wasted, I just don’t know which half”.
Permalink12 rules of Christmas e-marketing
Wednesday, November 26, 2008 ~ Matt Huntly (5)
12 rules of Christmas e-marketing
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Filmed at Seth Godin’s London Session on Tuesday 17th February 2009. Seth talks about the power of permission based email marketing, social media, being Google friendly and more.
Monday, August 23, 2010 ~ Matt Huntly (5)
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