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Author Archives | GarethLangston

GarethLangston - who has written 21 posts on The Sign-Up.to Blog.

Originally from Birmingham and now residing in the south I have recently joined Sign-Up.to as Media Coordinator, making me responsible for graphics and content across a number of platforms.

When I'm not at work I'm most likely to be found in the kitchen or slumped in a beanbag clutching a control pad. Amongst other things I enjoy music, films and cake.



Great Facebook Content

Tuesday, September 8, 2009 ~ (21)

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Facebook is a unique opportunity to put your content directly into the home feed of your Facebook Fans. To make the most of this your content needs to be valuable and engaging. Most of this is going to be specific to your business and it is only through knowing your userbase (something Facebook Insights can [...]

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Create a consistent brand image across Facebook, Twitter and YouTube

Thursday, September 3, 2009 ~ (21)

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One of the key elements of your Social Media Strategy should be creating a consistent brand image across all platforms. This is often a daunting task due to the various limitations of each platform but in this article I’m going to show you how a consistent image can be obtained easily. I’ll lead with Facebook [...]

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Split testing explained

Tuesday, July 21, 2009 ~ (21)

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Split testing features in brief: Choose up to five campaigns to test. Send each campaign to any number or percentage of your subscribers. Test your campaigns over an hour or up to 7 days. Automatically send the campaign with the highest open rate, or highest click through to the remainder of subscribers or just see [...]

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Social Media Insights

Thursday, July 9, 2009 ~ (21)

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When you send an email with Sign-Up.to you can review the data on how many people opened the email and clicked on the links inside it. This is useful for knowing what type of content resonates with your readers. You can also learn more about which CTA ( Call to Action ) works best. For [...]

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The Facebook Platform Revisited

Wednesday, June 10, 2009 ~ (21)

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In March I wrote my first blog for Sign-Up.to about some changes Facebook had made to business pages. Three months on and it seems these changes have been a great success. The new pages have proved to be incredibly popular with users. Updates appearing in peoples feeds receive far more interactions than discussion boards on [...]

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Twitter Case Study: Lily Allen

Friday, May 29, 2009 ~ (21)

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If you have been reading my blogs over the last few weeks you will be familiar with the basics of Twitter and how the platform can be used. In this blog I’m going to use a real life example of one Twitter user who I feel is doing everything right to show how you can [...]

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Digital marketing – don’t get left behind

Thursday, May 21, 2009 ~ (21)

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Another article from Mashable, but it is one which highlights the importance of having a brand presence on these social networks. Facebook and Twitter have each seen a huge number of unique visitors to their services over the last month, showing a month by month increase which is a trend which seems set to continue. [...]

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Twitter’s @reply change.

Thursday, May 14, 2009 ~ (21)

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In my last blog about Twitter I mentioned @name replies and how they are used. You may have noticed on Twitter today that there has been a lot of talk about #fixreplies. Not only does this highlight the usefulness of a good hashtag, it also brings to light two important points about Twitter. Twitter is [...]

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