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Author Archives | Matt McNeill (CEO)

Matt McNeill (CEO) - who has written 104 posts on The Sign-Up.to Blog.

I'm the founder and CEO of Sign-Up.to, so everything we do here is ultimately my fault! On a daily basis I look after our strategy, marketing, finance, feature planning and ensuring that we're all working together to provide the best possible service for our clients. I'm usually the one out and about meeting our partners and clients and showing up at as many events as I can!

Outside the office I'm a keen photographer, cook and newly converted fitness nut, currently training for my first triathlon.



Sign-Up.to backs StartUp Britain

Monday, March 28, 2011 ~ (104)

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We’re proud to be supporting StartUp Britain, an exciting new initiative launched today by Prime Minister David Cameron. Founded by a group of 8 entrepreneurs, StartUp Britain is a national campaign to encourage enterprise and help new startups.

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How to test your email campaigns – an introduction to A/B testing

Thursday, March 10, 2011 ~ (104)

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Testing your email marketing campaigns regularly is vital to improving your results, yet according to a recent survey by eConsultancy, only 32% of marketeers currently do regular testing. With regular testing you can eek every last bit of performance out of your campaigns, by finding out the best ways to word your offers, the best [...]

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UK Email Marketing Benchmark – 2011 Edition Out Now

Monday, March 7, 2011 ~ (104)

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After much number crunching and graph making, we’ve just released the 3rd annual edition of our email marketing benchmark report. The Sign-Up.to 2011 UK Email Marketing Benchmark Report is the most comprehensive benchmark for small-medium sized organisations in the UK and uses the results of over 500 million UK email campaigns to provide performance figures [...]

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The Coffee Break Guide to SMS Marketing – available now

Wednesday, February 23, 2011 ~ (104)

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Interested in mobile marketing but not quite sure where to start? Our new Coffee Break Guide to SMS Marketing is here to help! We’ve condensed the key things you need to know into this short PDF guide, so you can be up and running in no time. From the difference between shortcodes and long numbers, [...]

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Strange characters inserted in your email? Line length may be the issue.

Friday, February 18, 2011 ~ (104)

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We’ve come across a few email marketing campaigns recently which display a very strange issue – for a few recipients a random character, usually an exclamation mark (!) would be inserted at a seemingly random point in the message. We spent quite some time looking into this and discovered that some mail server/email client combinations [...]

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Building your contact lists using text-to-subscribe (free!)

Thursday, February 17, 2011 ~ (104)

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Running a permission marketing program always starts from the same place – getting people to raise their hands and ask to hear more from you. With the media saturated with news of smartphones and social media it’s easy to overlook some of the simpler methods which can be used to engage with your audience.

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Our first iPhone app is now live!

Thursday, November 18, 2010 ~ (104)

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As you may have gathered if you’re a regular on our blog, here at Sign-Up.to we’re inordinately passionate about 3 things: Permission Marketing Creating great customer experiences Technology

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Designing Campaign Designer – an insight into our new email tools

Friday, October 29, 2010 ~ (104)

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We’ve just introduced a whole new set of email campaign creation tools, available now to all accounts as a completely free upgrade. This upgrade marks quite a change in our email design process, so I’d like to explain our thinking behind the changes.

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