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Author Archives | Matt McNeill (CEO)
Matt McNeill (CEO) - who has written 89 posts on The Sign-Up.to Blog.
I'm the founder and CEO of Sign-Up.to, so everything we do here is ultimately my fault! On a daily basis I look after our strategy, marketing, finance, feature planning and ensuring that we're all working together to provide the best possible service for our clients. I'm usually the one out and about meeting our partners and clients and showing up at as many events as I can!
Outside the office I'm a keen photographer, cook and newly converted fitness nut, currently training for my first triathlon.
The 2010 Email Marketing Benchmark Report
We’ve just released the new 2010 version of our Email Marketing Benchmark Report Based on an analysis of more than 200 million emails (yep, that’s a lot of number crunching we had to do!) sent through Sign-Up.to during the first 6 months of 2010 (where the sender declared their industry sector), the report compares open, [...]
Permalink10 great things you (probably) never knew you could do…
Tuesday, May 25, 2010 ~ Matt McNeill (89)
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We’ve been developing Sign-Up.to for over 7 years now, so it’s packed with features. So many in fact that sometimes we even forget about some of them! Here are ten of the lesser known features that we think you’ll find really useful.
PermalinkMobile marketing – engaging customers with SMS
Friday, April 23, 2010 ~ Matt McNeill (89)
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Your Sign-Up.to account offers you a great way to engage with your customers beyond their computer desktops. Mobile marketing gives you the ability to communicate with your audience wherever they are using SMS messages. By setting up an SMS text-in service you make it simple for people to contact you using their mobile phone. The [...]
PermalinkIntroducing our new campaign analysis tools
Saturday, March 20, 2010 ~ Matt McNeill (89)
After much deliberation, coding, coffee consumption and several late nights we’re pleased to unveil our newly updated campaign analysis tools. These are available in all accounts right now, so log in, take a look and let us know what you think! To get you started we’ve put together a quick guide and an introductory video [...]
PermalinkThe Coffeeconomics of a tech company
Thursday, February 11, 2010 ~ Matt McNeill (89)
As a rapidly growing tech company we have a number of ways that we measure our progress – there’s the typical revenue, profit and customer numbers but today I identified a new one – coffee consumption. Towards the end of 2009 I finally got fed up with the inability of anyone in our office to [...]
PermalinkWhen do people in the UK open marketing emails?
Friday, January 8, 2010 ~ Matt McNeill (89)
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We’re often asked when the best time to send an email campaign is. To help provide some insight for the UK market we’ve just run an analysis of 200 million UK emails sent through Sign-Up.to in late 2009, to see the time of day and day of week that get the most open activity. The [...]
PermalinkFree email marketing for charities – vote now!
Monday, November 30, 2009 ~ Matt McNeill (89)
At this festive time of year we wanted to give something back, so we’re pleased to announce that voting in our Charity 5 competition is now open! We’re giving away 5 packages of email, mobile and social media marketing worth over £6,000 each to charities that you choose. Anyone can vote and the 5 charities [...]
PermalinkA/B Split-test results: what a difference a brand makes!
Wednesday, November 25, 2009 ~ Matt McNeill (89)
We like to practice what we preach and using split-testing to identify factors that can make email campaigns perform more effectively is no exception. Earlier this week we tested two versions of an email campaign to users who opened a trial Sign-Up.to account recently. The only difference between the two campaigns? Variant A (the winner) [...]
PermalinkFree email marketing seminar: Making It Count
Wednesday, September 2, 2009 ~ Matt McNeill (89)
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Join us on Tuesday 22nd September for the next in our series of free seminars. This time we’ll be looking at how you can use analytics to get more from your online marketing. Join us for free advice, free beer and free food at the great Chicago Ribshack, in London’s Knightsbridge.
PermalinkThe UK Email Marketing Benchmark Report
Wednesday, August 26, 2009 ~ Matt McNeill (89)
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It’s only natural to compare – we all want to know how we’re doing relative to everyone else! That’s why we’ve produced this, our first ever large-scale report on average email marketing performance for small to medium sized businesses in various UK industries. To view the full report click here
PermalinkWhat we've been up to
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- The 2010 Email Marketing Benchmark Report
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Filmed at Seth Godin’s London Session on Tuesday 17th February 2009. Seth talks about the power of permission based email marketing, social media, being Google friendly and more.
Tuesday, July 27, 2010 ~ Matt McNeill (89)
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