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Author Archives | Matt McNeill (CEO)

Matt McNeill (CEO) - who has written 104 posts on The Sign-Up.to Blog.

I'm the founder and CEO of Sign-Up.to, so everything we do here is ultimately my fault! On a daily basis I look after our strategy, marketing, finance, feature planning and ensuring that we're all working together to provide the best possible service for our clients. I'm usually the one out and about meeting our partners and clients and showing up at as many events as I can!

Outside the office I'm a keen photographer, cook and newly converted fitness nut, currently training for my first triathlon.



Introducing Sign-Up.to Australia

Thursday, January 26, 2012 ~ (104)

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Today is Australia Day – a couple of years ago we decided to celebrate by having a barbeque outside our offices here in Woking. It was snowing, so it was a little cold to say the least, and those sausages never did quite cook properly. The board shorts were definitely a mistake. This year we [...]

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2012 Email Marketing Benchmark Report now available

Monday, January 9, 2012 ~ (104)

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Doesn’t time fly! Another year is here and so I’m excited to announce the release of our 4th Annual UK Email Marketing Benchmark Report. For the 2012 report we’ve compiled open, click-through and unsubscribe information from over 900 million permission-based emails* sent through Sign-Up.to last year to produce a comprehensive email performance report for small-medium [...]

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What do social media users really want?

Friday, December 30, 2011 ~ (104)

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According to a study from the Chief Marketing Officer (CMO) Council and Lithium, published on eConsultancy’s blog recently, when consumers follow your brand on social media what they’re expecting to see are incentives and rewards. 67% expected to be eligible for exclusive offers 65% expected to gain access to games or contests

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Why unsubscribes are good for your email marketing

Tuesday, October 25, 2011 ~ (104)

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Unsubscribes aren’t something that you usually want to see when you’re managing your email marketing, but they can actually be good for you, so don’t be afraid of making it easy for people to opt out – here’s why: People change. Never forget that when you send an email it’s going to a real person, [...]

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Introducing Share – Business Class Social Media Marketing

Tuesday, September 13, 2011 ~ (104)

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Whether you’re already a social media power user or you’re getting ready to test the waters, Share will change the way you manage your social marketing. We’re really excited about this, as you may have guessed from the teaser videos we’ve put out over the last few weeks.

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Celebrating great email design – win an Apple iPad 2!

Tuesday, June 21, 2011 ~ (104)

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Have you designed a great email campaign recently? Something which makes you proud, something that you could frame and put on your wall, if it didn’t look so much better on screen? Well, here’s your chance to show it off to the world! We’re looking for the very best examples of email marketing and you [...]

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Email split-testing – feature update

Tuesday, June 7, 2011 ~ (104)

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We’ve just released an update to our email split-testing feature. We’ve always offered the option to automatically select the wining variant of a campaign based on opens or clicks and send that out to the remaining subscribers who didn’t receive the test. We’ve now taken things a step further and if you have goal tracking enabled [...]

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Fixing emails just got fun! Introducing Mally…

Friday, April 8, 2011 ~ (104)

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If you’ve spent any time working on your own email designs you’ll know that designing email campaigns that work across the huge variation of email clients that are out there can be a little… challenging. That’s why we spent the last 12 months building our Campaign Designer tools, which make creating template based email campaigns [...]

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