The quick version: Don’t do it. The longer version: You’ve no doubt seen them cropping up on adverts and labels all over the place. The little square blocks of static that look like a barcode that’s been put through aRead the full article
…Author archives: Matt McNeill
SXSW 2012 – the summary
I’ve just returned from my first trip to the SXSW Interactive conference in Austin, Texas.
…Sign-Up.to at SXSW ’12
Fresh from opening our Australian office (more on that soon), this weekend I’ll be out at SXSW, representing Sign-Up.to as part of the UKTI delegation. It wouldn’t be SXSW without the parties (ahem, I mean ‘networking events’) and we’re proudRead the full article
…Introducing Sign-Up.to Australia
Today is Australia Day – a couple of years ago we decided to celebrate by having a barbeque outside our offices here in Woking. It was snowing, so it was a little cold to say the least, and those sausagesRead the full article
…2012 Email Marketing Benchmark Report now available
Doesn’t time fly! Another year is here and so I’m excited to announce the release of our 4th Annual UK Email Marketing Benchmark Report. For the 2012 report we’ve compiled open, click-through and unsubscribe information from over 900 million permission-basedRead the full article
…What do social media users really want?
According to a study from the Chief Marketing Officer (CMO) Council and Lithium, published on eConsultancy’s blog recently, when consumers follow your brand on social media what they’re expecting to see are incentives and rewards. 67% expected to be eligibleRead the full article
…Why unsubscribes are good for your email marketing
Unsubscribes aren’t something that you usually want to see when you’re managing your email marketing, but they can actually be good for you, so don’t be afraid of making it easy for people to opt out – here’s why: PeopleRead the full article
…Introducing Share – Business Class Social Media Marketing
Whether you’re already a social media power user or you’re getting ready to test the waters, Share will change the way you manage your social marketing. We’re really excited about this, as you may have guessed from the teaser videos we’veRead the full article
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