We’re very pleased to be able to announce the launch of EconomistDirect.com – a project that the Sign-Up.to team have been working on secretly for several months now.

A little bit different from our normal services (but using a lot of our API’s and infrastructure), built by us for The Economist, it’s a new service that allows readers to order a single copy of the magazine for next day delivery though the web, by phone and by SMS.

You can see the site in action (and get your first copy free!) here: www.economistdirect.com

We’ll be posting in more detail about this soon but it seems to be getting quite a lot of attention online at the moment so if you’d like to find out more here are some links to get you started!

http://www.guardian.co.uk/media/2009/aug/11/economist-subscription-service

http://www.innovationsinnewspapers.com/index.php/2009/08/12/the-economist-direct/

http://www.morganpr.co.uk/What_The_Economist_Direct_offer_can_teach_us_about_selling