Following on from my essay earlier in the week on creating a positive customer service experience, I have just received this text message:

Just to let you know, the transfer of your Elec supply to us is progressing. Thank you for choosing British Gas.

So they’ve just spent a few pence to stay in touch, and let me know I’ve not been forgotten. I’m happier for knowing that, and more importantly, I’m impressed enough to let other people know. I may even Tweet about it. Ultimate marketing, for just a few pence.

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