What do the subject lines ‘Hey’, ‘Are you in?’ and ‘Meet me for dinner’ have in common? Would you believe it, they’re all examples of subject lines used during Barack Obama’s presidential campaigning at the end of last year. The most … Continued
We’re sponsoring the Woking Tour Series 2013
By Leanne Beale (120 posts) - Fri, May 24, 2013
In support of Cycle Woking, we’re delighted to announce that we are local sponsors of the Pearl Izumi Tour Series! The Tour Series is a unique, team based cycling challenge that travels to 11 counties each year. The Sign-Up.to team has always had a … Continued
Creating compelling calls-to-action using value
By Vicky Stewardson (16 posts) - Thu, May 23, 2013
Marketing, particularly email marketing, is ultimately a case of proposing a bargain to the right people in the right way to get as many transactions as possible. We’ve talked about targeting the right people in a few other posts, so … Continued
Good email design – spotlight on SolarAid
By Leanne Beale (120 posts) - Tue, May 14, 2013
While looking for the next good email design post I came across an email campaign that had some fantastic results. SolarAid sent an email in February this year which received open and click-through rates over double that of the industry … Continued
Making the most of trade shows
By Ian Smith (1 posts) - Tue, Apr 30, 2013
Exhibiting at a trade show provides a unique opportunity to build real, face-to-face relationships with prospects, which can help speed up the process of conversion. There are many advantages; from being able to demonstrate enthusiasm for your product in person, … Continued
Boost response rates – let your readers reschedule your emails
By Matt McNeill (122 posts) - Tue, Apr 23, 2013
When’s the perfect time to email your contacts? There are a lot of ways to answer that question and certainly ways you can optimise your results, but the heart of the matter is that there are so many external factors … Continued
Find your feet with social media using our coffee break guide
By Vicky Stewardson (16 posts) - Thu, Apr 18, 2013
In the latest addition to our series of coffee break guides, we’ve summed up the essential things for you to consider if you’re taking your online marketing to the world of social media. Whether you’re new to the concept or … Continued
Putting email marketing in its place
By Ceri Williams (1 posts) - Tue, Apr 16, 2013
Email marketing is a great way of ensuring your subscribers can keep up to date with your content, deals, events and other goings-on. Of course, we would say that – it’s what we do best. But certain kinds of content are … Continued