Today is Australia Day – a couple of years ago we decided to celebrate by having a barbeque outside our offices here in Woking. It was snowing, so it was a little cold to say the least, and those sausages never did quite cook properly. The board shorts were definitely a mistake.

This year we thought we needed to do something more substantial, and what better way to celebrate than by opening a full Sign-Up.to office down under. So we have! (Read the full post…)

To aid you in your online marketing efforts this year we’re pleased to announce that 12 brand new, free email marketing templates have just arrived in all Sign-Up.to accounts. The templates are available in the Campaign Designer email editor. You can add as much content as you need to them and easily customise them to your brand. (Read the full post…)

Doesn’t time fly! Another year is here and so I’m excited to announce the release of our 4th Annual UK Email Marketing Benchmark Report.

For the 2012 report we’ve compiled open, click-through and unsubscribe information from over 900 million permission-based emails* sent through Sign-Up.to last year to produce a comprehensive email performance report for small-medium sized businesses, the only one of its kind for the UK. (Read the full post…)

We’re off to a flying start this year, and I’d like to outline a few improvements you’ll soon see in your Sign-Up.to accounts as a part of our continual effort to provide you with the ultimate integrated marketing tools for your business.

Improved import and profile management (Read the full post…)

To kick start the new year we’re very pleased to showcase 10 brand new free email marketing templates, available in all Sign-Up.to accounts now! The templates include a snazzy thank you template (perfect for post-Christmas niceties), two gallery themes and a couple of rustic ‘Teabreak’ templates (my personal favourites!). (Read the full post…)

According to a study from the Chief Marketing Officer (CMO) Council and Lithium, published on eConsultancy’s blog recently, when consumers follow your brand on social media what they’re expecting to see are incentives and rewards.

67% expected to be eligible for exclusive offers
65% expected to gain access to games or contests (Read the full post…)

Following on from my post last week looking at what’s happened in 2011, it felt only right to think forward and look at what we might expect to see in the next 12 months. As always with posts like this, there are a massive number of topics that could be covered. However to keep things manageable here are the main things that have come to our minds. (Read the full post…)

As Christmas draws ever closer and our thoughts turn to the new year, we’d like to take a nostalgic moment to think about the year gone by, as it’s been quite a big one really. Here’s our round-up of significant social and technological events from 2011. (Read the full post…)